YOUR ROLE:
* We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.
YOUR RESPONSIBILITIES:
* WordPress Marketing Strategy:
* Develop comprehensive marketing programs for different WordPress user segments;
* Design acquisition campaigns targeting WordPress users across paid and organic channels;
* Create lifecycle marketing programs that drive activation, upsell, and retention;
* Build data-driven segmentation based on WordPress usage patterns.
* Campaign Development & Execution:
* Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
* Design personalized customer journeys from first touch through renewal;
* Develop upsell programs based on customer growth signals and usage patterns;
* Create win-back programs for churned customers;
* A/B test campaigns to maximize conversion and retention rates.
* Performance & Growth:
* Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
* Analyze WordPress customer behavior to identify growth opportunities;
* Monitor competitive landscape and adjust campaigns accordingly;
* Build predictive models for churn risk and upsell potential;
* Report insights and recommendations to executive leadership.
OUR EXPECTATIONS:
* 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
* Proven track record managing full-funnel marketing programs;
* Experience with marketing automation platforms (HubSpot, Marketo, or similar);
* Strong analytical skills with ability to translate data into proposals and decisions;
* Understanding of WordPress ecosystem and user needs.
WHAT WE OFFER:
* Working on in-house built products, using the latest technologies;
* Competitive salary with achievement bonus;
* Reduced working hours every Friday;
* Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
* Anniversary and company gifts.
If this sounds like something you'd be interested in, we'd love to hear from you
All applications will be processed in confidentiality.
Please note: Only resumes and a short cover letter submitted in English will be considered for this position. Only shortlisted candidates will be contacted for further steps.