The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We have an exciting opportunity for a Global Ecommerce Apprentice to join our Global Ecommerce team based at our Head Office in South Shields. The successful candidate will work closely with the Global Ecommerce SEO & Content team and support the creation of engaging seasonal content, optimise on-site visibility, and collaborate with teams across the business to strengthen our digital performance.
Responsibilities:
* Select and edit key seasonal assets for use across regional sites using Adobe Photoshop
* Write and deliver seasonal product descriptions within set deadlines
* Support the Digital team with social-first page builds
* Produce, proofread, and upload SEO-optimised seasonal copy
* Conduct pre- and in-season checks and site crawls to ensure product accuracy, content quality, and optimal customer experience
* Create, track, and monitor key advertising messages across the site, optimising visibility across priority categories
* Using GA4, Google Ads, SEO Moz
* Support wider digital functions, including CRM
* Assist in initiatives to improve organic, paid search, Digital PR & affiliate visibility
* Collaborate with multiple stakeholders across the business, upholding the Barbour value of achieve more together.
Experience & Skills:
* Relevant educational background
* A quick learner.
* Inquisitive self-starter.
* Analytical.
* Eye for detail.
* Creative and innovative – Has creative ideas to support business objectives.
* A minimum of basic Photoshop skills
* A minimum of basic Excel skills
Benefits:
* Discretionary Company bonus scheme
* Staff discount
* Staff shop
* 25 days holiday as standard increasing with length of service plus bank holidays (pro rata)
* Free onsite parking
* Subsidised canteen
* Healthcare Cash Plan
* Access to training and development activities to support your career development
* Operate hybrid & flexible working
* 4pm finish on a Friday
* Wellbeing support
* Refer a friend bonus scheme
* Reward & Recognition Program
* Length of Service Rewards