Job Description
Digital Marketing Executive
Plymouth, Devon | Full-time, Permanent | Mon–Fri
Competitive salary + benefits
Are you a digital marketer looking to take real ownership of campaigns, and develop a specialism in CRM and email marketing with the full support of an experienced team behind you?
We're working with one of the UK's most recognisable retail brands.
This is a genuinely exciting brief. The business is open to candidates who have a solid digital marketing foundation and the enthusiasm to grow into CRM and email as a core specialism. Full training and upskilling are provided, what they're looking for is the right attitude, a good eye for data, and someone who takes pride in delivering campaigns that perform.
What you'll be doing
→ Managing and executing email and SMS marketing campaigns end-to-end — from briefing through to build, send, and optimisation
→ Developing targeted customer segments to improve campaign relevance and effectiveness
→ Running A/B tests and analysing performance data to continuously improve open rates, click-throughs, and conversions
→ Creating briefs for internal and external creative teams to ensure brand consistency across all communications
→ Supporting the optimisation of automated customer journeys and flows
→ Conducting competitor analysis to spot market trends and opportunities
→ Working cross-functionally with design, retail marketing, and digital trade teams
→ Staying current on industry best practices, new technologies, and GDPR compliance
What we're looking for
→ 2–3 years' experience in a digital or broader marketing role
→ Some exposure to email marketing, CRM platforms, or customer communications — even as part of a wider remit
→ Comfortable working with data and using performance metrics to shape decisions
→ Familiarity with Google Analytics or similar tools is a bonus
→ A proactive, detail-oriented approach and the ability to manage multiple campaigns in a fast-paced environment
→ Strong communicator — confident working across teams and with senior stakeholders
→ Genuine enthusiasm for developing CRM and email marketing as a specialism
What's on offer
→ Competitive salary
→ Company pension
→ Generous employee discount
→ Cycle to work scheme
→ Long service awards
→ A dynamic in-house team managing digital marketing across three major UK household brands — with real scope to grow
If you're a digital marketer based in Plymouth or the wider Devon area and this sounds like the right next step, drop me a message or apply below. Happy to have a confidential conversation before you commit to anything.