We’re recruiting for two Senior Marketing Campaign Managers (aligned to Firm or Sectors).
Role purpose
The Senior Marketing Campaign Manager develops and delivers the campaign strategy and plan for their area of deployment, aligning firm growth priorities with local market needs. The role builds sponsorship and shared agreement with senior business stakeholders on campaign priorities, audiences, timing and measures, and ensures activity is delivered through the campaign's capability standards and ways of working. Working closely with the Head of Marketing Campaigns and colleagues across Sales, GTM and wider Marketing, the role maximises adoption of central programmes and campaigns, designs complementary local activity where needed, and uses insight and metrics to optimise performance. The role ensures plans are anchored to clear value propositions—leveraging firm propositions wherever possible and collaborating with Markets Activation and Sales to iterate propositions for local market relevance. The role line‑manages colleagues, coaches others, and contributes to continuous improvement by sharing practical enhancements to campaigns ways of working.
Key responsibilities
* Develop and maintain a campaign strategy and delivery plan for the deployment area, translating firm priorities into practical activity.
* Build shared agreement with senior business stakeholders on priorities, audiences, key messages, timing, measures, and what “good” looks like.
* Ensure plans are anchored to value propositions: reuse firm propositions wherever possible and coordinate local iteration where required.
* Work with the Head of Marketing Campaigns to align local plans to the wider campaign portfolio, sequencing and resourcing.
* Partner with Business Development (Markets Activation) to ensure campaign messaging and activation is grounded in current value propositions, proof points, and “how to articulate” guidance.
* Identify where local buyer needs or market context require proposition refinement; feed insights into Business Development (Markets Activation) and the wider proposition owners for iteration.
* Ensure updated propositions are reflected consistently in campaigns, assets and stakeholder mobilisation materials.
* Socialise and embed central campaigns and programmes locally, ensuring stakeholders understand intent, audiences and expected actions.
* Ensure campaign plans are proposition-led and grounded in insight, sales feedback and performance data.
* Oversee campaign planning and delivery across line‑managed roles, ensuring plans are complete, realistic and integrated with other activity.
* Lead kick‑offs and mobilisation with stakeholders so responsibilities and follow‑through are clear.
* Line manage and develop team members through clear priorities, coaching, quality assurance and performance management.
You’ll be someone with
* Strong integrated campaign leadership experience in a B2B environment; professional services experience preferred.
* Demonstrated ability to translate strategy into executable plans and mobilise stakeholders around them.
* Strong stakeholder influence across a matrix; confident partnering with senior leaders.
* Strong buyer understanding and ability to translate insight into relevant campaign activity.
* Comfortable using metrics to guide decisions, prioritisation and optimisation.
* People leadership experience including coaching, quality assurance and development.
* Strong creative judgement and ability to produce distinctive work without losing delivery discipline.
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