Unleash your passion for digital marketing and engagement at BD! Join our team as a Digital Marketing & Engagement Executive and drive our customer‑centric digital presence. The Digital Marketing & Internal Engagement Exec supports BD's mission by shaping a more customer‑centric digital presence and promotion, whilst supporting the delivery of high quality targeted information to BD associates. In this multifaceted position you will support our business’s generation of impactful content, optimise digital touchpoints and enhance omnichannel performance by increasing traffic and dwell time across bd.com/en‑uk and social platforms. Simultaneously, the role supports strategic internal business unit and organisational connectivity via Maxwell, keeping associates informed of news, campaigns and events, and ensuring content across internal and external channels remains accurate, up‑to‑date, engaging and aligned to corporate goals.
Responsibilities
* Enhance website user experience by collaborating with Business Units (BU) and MarCom to improve content, navigation, accessibility and overall usability, ensuring a seamless customer journey across digital platforms.
* Monitor and share GEO/SEO best practices to optimise website content, structure and performance, driving increased organic traffic and improved search rankings.
* Support Country BU marketing in the planning and development of more complex multi‑channel digital campaigns, providing context and guidance on best practice and optimisation areas.
* Ensure UKI BU Marketing submit approved requests for ongoing development of customer‑centric website content to improve SEO and dwell time for the products and services that matter most.
* Help BUs develop social media tailored posts to support commercial plays and campaigns.
* Ensure brand consistency.
* Utilise available resources, analytics and BU campaign plans to improve access to tailored content that matters to our customer.
* Monitor and report on the performance of UKI‑led digital activities across our channel portfolio and devise strategies to increase traffic or conversion.
Associate Engagement (40%)
* Work alongside the BU Leadership, Marketing and HR team and other key stakeholders to plan, review and support the release of timely and connected communications or access to information via email and Maxwell, ensuring communications land and are visible, read and understood.
* Work with our businesses and associated functions to develop, and regularly appraise, edit and update content on Maxwell.
* Enable our businesses to deliver high‑quality organisational and targeted communications through email and via Maxwell, or TV screens across multiple offices.
* Help develop ability to monitor, report the performance of communications across channels and devise strategies to maintain or increase engagement.
* Explore and facilitate automation of targeted or reinforcing internal communication campaigns, including drip campaigns and triggered events.
Qualifications
* Passion and enthusiasm for digital marketing and people engagement via digital.
* Experience with social media networks including Twitter, Facebook and LinkedIn.
* Experience with paid media platforms including Google Ads.
* The ability to work and learn as an efficient, reliable and flexible team member.
* Excellent organisational skills, with a sharp attention to detail.
* Creative flair to bring fresh ideas to the team.
* Excellent written English communication skills.
* Ability to work on a diverse range of tasks, working to deadlines.
* Willingness to accept and act on feedback.
* Ability to manage multiple projects with numerous stakeholders.
* Proficient using Microsoft Office (Excel, PowerPoint, Word), Adobe Cloud tools, including knowledge of and experience with Photoshop, and ideally content management systems like AEM & HTML. Vibecoding experience would also be beneficial.
Additional Information
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
BD is proud to be certified as a Top Employer 2026 in the United Kingdom, reflecting our commitment to creating an exceptional working environment.
For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognising the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements indicated in the job posting.
Becton, Dickinson & Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range Information: £32,400.00 – £49,425.00 GBP Annual
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