Social Media Strategist (Short-Form Content)
Location: Manchester (M12 6HS)
Work Model: Hybrid — Office Mon/Tue/Thu/Fri, WFH Wednesdays
Salary: £27,000–£35,000 (DOE)
Job Type: Full-Time
About the Role
We’re looking for a Social Media Strategist to lead the short-form content direction for two brands under the Pade umbrella — Crepchiefnotify and Seller Circle.
Our content already reaches 75M+ people organically every year, and we’re only just getting started. This role is ideal for someone who understands how to plan, film, and direct viral content, taking ideas from concept → shoot → editor-ready footage.
You’ll own the short-form content strategy across both brands, working closely with our in-house editors to turn your creative direction into high-performing posts.
Key Responsibilities
* Develop and manage the overall short-form content strategy across both brands.
* Generate high-impact ideas, hooks, scripts, and repeatable content formats.
* Film or direct content shoots, ensuring the right structure and shots for strong edits.
* Produce detailed scripts, briefs, and shot lists for creators and editors.
* Research social trends, competitor content, and platform behaviours to keep output fresh and relevant.
* Analyse weekly content performance and adjust strategy based on data and insights.
* Collaborate closely with editors to ensure creative direction aligns with KPIs.
* Oversee the content pipeline from concept → filming → edit → post.
What You’ll Bring
* Proven experience growing organic short-form content (brand or personal).
* Strong understanding of filming principles and how to direct creators for social media.
* Deep knowledge of viral mechanics — hooks, retention, pacing, and platform behaviours.
* Excellent scriptwriting and creative briefing skills.
* Confident analysing data to make fast, informed content decisions.
* Experience working with editors, content teams, or creators.
* Proactive, creative mindset with a strong pulse on emerging trends.
Perks & Benefits
* Salary: £27,000–£35,000 (based on experience)
* Hybrid working (WFH Wednesdays)
* Free on-site parking
* Relaxed, creative office environment
* Opportunity to directly shape the content output of two fast-growing brands reaching 75M+ people each year
Screener Questions
Please include answers to the following in your application:
* Share a link to a social media account you’ve managed or grown.
* What was your strategy, and what results did you generate?
* Walk us through your process for coming up with short-form content ideas.
* How do you decide what’s worth executing?
* When filming or directing content, what do you think matters most in creating raw footage that will perform well once edited?
Work Location
* Hybrid — Manchester M12 6HS (office Mon/Tue/Thu/Fri, WFH Wednesdays)