Overview
Benjamin Moore is a leading North American decorative paint brand and is famous for the exceptional beauty of its colours and for producing the finest quality paint products. The brand is the clear number 1 paint brand for Independent retailers, Interior Designers and premium Professional Painters. It has established this position over the decades by offering beautiful colour palettes, industry-leading colour tools and services, and an unrivalled product quality.
The Benjamin Moore brand was first launched in the UK in September 2015 by Shaw Paints Ltd. In 2020, Benjamin Moore acquired this business to become Benjamin Moore UK. The Founders and Directors of Shaw Paints Ltd have over 40 combined years of experience in the paint industry.
In the UK, Benjamin Moore is distributed through a growing network of Independent retailers and company-owned high-street showrooms, as well as via our online store and direct-to-site deliveries.
Join us and be part of a brand that inspires creativity, innovation, and passion in support of locally owned stores around the world.
To find out more about Benjamin Moore, visit http://www.benjaminmoorepaint.co.uk/.
Summary
The Associate Product Marketing Manager will be responsible for overseeing the strategic development and implementation of our Global based product road-map and ultimately leading the launch and lifecycle management of our products in market. This will include ensuring we have the right portfolio to meet the needs of our customers and our strategic market goals as well as ensuring tools and programmes are developed to support the sales and specification of Benjamin Moore across our customer groups. The Associate Product Marketing Manager will work closely with cross-functional external global business teams.
Responsibilities
Responsibilities
* WorkingwiththeUKleadershipteamandtheUS product management colleaguestodeveloplong-term vision and strategy for Benjamin Moore UK Limitedproduct portfolio, aligned tocorporate product roadmaps and local business strategic goals.
* Develop and implementUKlaunchplans, sales projections, line extensions,product messaging, product marketing campaigns, trainingprogrammesand sales/specificationsupport materials.
* Continuously assess market trends and the competitive landscapeand, workingwith sales and marketing teams,identifycustomer needs and opportunities that will drive product development plans.
* Lead product benchmarking&accreditationsinitiatives tomaintaindifferentiation.
* Lead implementation ofcolourdeliveryinitiatives (ColorX).
* Work withlegal, regulatory and US product management teams tomaintaincompliance and claim substantiation.
* Support sales/specification team as product technical expertfor complaint resolution.
* Manage marketing budgets and track KPIs across all initiatives.
* Leadproductmarket researchprogrammesasrequired.
* Staycurrentwith market trends,dynamics,customerneedsand competitor activities.
* Supportwidermarketing team with business planning.
Qualifications
Required Skills & Desired Knowledge:
* 5-6years' work experience inMarketing, preferably in Product Management discipline.
* Bachelor’sdegree preferred,in Marketing, Communicationsorrelevantindustry business experience.
* Technicalpaintknowledgeis a plus.
* Strongattention todetail inalltaskswith accuracy and consistency.
* Demonstrates exceptional planning, prioritization, and time-managementskills.
* Highly organized and able to handlemultiple projects whilemaintainingexcellence inexecution anddelivering projects ontime andwithinthe scopeof the budget.
* Excellentinterpersonal skills for interacting both within the marketing function, within the company, and with external agencies and customers.
* Thrives in a collaborative team environment while managing projects to a timeline.
* Must be able todemonstratestrongwritten, presentation and oralcommunicationskillsacross various levels of the business.
* Passion for continuous learning, trackingKPIsand understanding customer insightstoinform planning and execution.
* Maintains a professional demeanor and appearance at all time.
* Demonstratesflexibility for changing priorities whiledemonstratinga sense of urgency.
* Ability to travel, as needed,tovisit retailers and end-users, attend events, includingeveningsandweekendsthroughoutUKandUSA. Travel isapproximatelyupto10%
* Proficient in Microsoft Office including Outlook, Excel, PowerPoint, and MS Word.
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