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Brand marketing manager

Chester
WomenTech Network
Brand marketing manager
Posted: 10 June
Offer description

Job Title: Brand Marketing Manager (Science/Healthcare/ Pharma)

Locations: Chester, Manchester, London (Hybrid)

Full time, Permanent

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit and follow @SpringerNature.

About Springer Health+ and Adis

International Health covers 2 brands: Springer Health+ and Adis.

Springer Health+ is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health+, we see beyond the data – we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward, making healthcare smarter and more human.

Adis are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions, supporting the medical research community as well as the pharmaceutical and biotech industry.

About the Role

Reporting to the Head of Marketing, the Brand Marketing Manager will play a key role in shaping and growing the Springer Health+ and Adis brands across our global, local, and journal portfolios.

You will deliver integrated B2B marketing programmes that strengthen our position as a trusted partner in healthcare communications and scientific engagement. You will work at the intersection of science, content, and marketing—translating complex ideas into compelling narratives that resonate with healthcare, pharmaceutical, and scientific audiences.

This role is ideal for someone with a background in healthcare communications, scientific publishing, or medical education who combines strong marketing capability with scientific literacy and a collaborative mindset.

About You

You are a commercially minded and intellectually curious marketer with strong scientific literacy and a passion for translating complex ideas into impactful marketing.

You are confident working with senior stakeholders, comfortable in a fast-paced environment, and motivated by delivering measurable results.

Role Responsibilities:

Brand & Communications

1. Strengthen and evolve the Springer Health+ and Adis brands to increase recognition, consistency, and market differentiation across global markets

2. Act as a brand ambassador internally, driving alignment and consistency across teams

3. Ensure a consistent tone of voice, messaging, and visual identity across all communications

4. Support PR, external communications, conference activity, and industry engagement to raise brand visibility

Thought Leadership & Content

5. Lead thought leadership initiatives that enhance brand credibility, influence industry conversations, and support commercial growth

6. Collaborate with scientific, editorial, and commercial stakeholders to develop high-quality, insight-led content

7. Create compelling marketing assets, including white papers, reports, webinars, articles, case studies, and executive communications

8. Translate complex scientific and healthcare topics into clear, engaging, audience-first content

9. Embed AI-assisted tools to support content ideation, research, and scalability, ensuring accuracy and editorial quality

Strategic Marketing & Campaigns

10. Develop and execute integrated B2B marketing strategies that drive brand growth, engagement, and commercial impact

11. Plan and deliver multi-channel campaigns across digital, content, events, email, social, and partner channels

12. Develop targeted messaging and positioning for healthcare, pharmaceutical, and scientific audiences

13. Use data and insights to measure campaign performance and optimise effectiveness

14. Leverage AI-enabled marketing and analytics tools to improve audience targeting, efficiency, and impact

Leadership & Collaboration

15. Balancing time and support between both external brands and between the SH+ global and local pillars

16. Work closely with commercial, editorial, scientific, and product teams to align marketing activity with strategic goals

17. Partner with sales and business development teams to support lead generation and client engagement

18. Manage external agencies, freelancers, and creative partners where required

Experience, Skills & Qualifications:

Essential

19. Ideally educated to degree level or equivalent combination of education and experience

20. Experience in healthcare communications, scientific publishing, medical education, or a related field

21. Proven ability to deliver integrated B2B marketing campaigns

22. Strong content development and storytelling skills, particularly within scientific or healthcare contexts

23. Ability to translate complex scientific concepts into clear, engaging marketing content

24. Experience working with cross-functional stakeholders, including scientific and commercial teams

25. Excellent written and verbal communication skills

26. Strong project management and organisational skills

27. Data-driven mindset, with experience analysing campaign performance and applying insights

28. Interest in applying AI tools within marketing, content development, or research

Desirable

29. Familiarity with CRM, marketing automation, analytics, and digital marketing platforms

30. Experience using AI-powered tools to enhance marketing workflows and performance

31. Understanding of SEO, social media strategy, and content marketing best practices

#LI-RP1

At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at EMEAC so we can make all necessary accommodations.

For more information about career opportunities in Springer Nature please visit

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