When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions.
Responsibilities
Digital & Demand Generation
* Own the digital marketing strategy in partnership with the global team
* Execute multi‑channel marketing campaigns across email, web, social media, and paid channels
* Manage marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) to drive lead generation and nurturing
* Analyse campaign performance, website engagement, and conversion metrics to optimize results
* Support lead lifecycle management to ensure qualified leads are effectively passed to sales
Content Marketing
* Create, edit, and optimize content across multiple channels, including blog posts, email campaigns, social media, whitepapers, case studies, and sales collateral
* Ensure all content aligns with brand voice, messaging, and communication standards
* Partner cross‑functionally to develop thought leadership content and position the company as an industry leader
* Apply SEO best practices, including keyword research and content optimization
* Maintain and evolve content strategies based on performance and industry trends
Field Marketing & Events
* Plan and execute in‑person and virtual events, including tradeshows, conferences, webinars, and client engagements
* Own end‑to‑end event execution: strategy, logistics, promotion, content, and follow‑up
* Drive demand generation before, during, and after events to maximize pipeline impact
* Collaborate with internal stakeholders to ensure alignment on event goals and execution
* Manage vendor relationships, event budgets, and logistics
* Track and report on event ROI, including lead generation, pipeline contribution, and cost efficiency
Cross‑Functional Collaboration & Strategy
* Build strong cross‑functional relationships to support business growth across departments
* Conduct market research and analyze trends to inform marketing strategies
* Identify opportunities to improve marketing processes, efficiency, and effectiveness
* Localize and adapt global campaigns for regional success where needed
Requirements
* 3+ years of experience in a marketing role (digital, content, or field marketing), preferably in B2B or technology environments
* Proven experience driving demand generation and supporting sales pipeline growth
* Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment
* Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
* Hands‑on experience with email marketing, social media management, and campaign execution
* Solid understanding of SEO, web analytics, and digital marketing best practices
* Experience planning and executing events (in‑person and virtual)
* Excellent written and verbal communication skills
* Strong attention to detail and organizational skills
* Proficiency in Microsoft Office; familiarity with tools like WordPress, Adobe Creative Suite, and analytics platforms is a plus
* Ability to travel as needed
* Educated to degree level in Business or Marketing related subject or relevant professional qualification
* Membership of a relevant professional body (such as the Chartered Institute of Marketing) is desirable
Benefits
* Group Life Insurance
* Group Income Protection
* Critical Illness
* Health Cash Plan
* Employee Assistance
* Salary Exchange Pension Scheme
Equal opportunities
Accurate is an equal‑opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.
If residing in the UK, a basic criminal record check with DBS will be required for all successful applicants; having a criminal record will not necessarily bar you from working with us. This will depend on the nature of the position and the circumstances of your offences.
#J-18808-Ljbffr