Please note this position is based in London and the successful candidate’s contractual location will be London; other locations cannot be considered.
Marketing Manager, Institutional
About Us
At Aviva Investors, our expertise is in matching the right investment approach to each client’s unique needs. As the global asset management business of Aviva plc, we bring together our broad investment capabilities to deliver client-focused solutions worldwide. Managing £253 billion in assets, our 1,000‑strong team across nine countries is brilliantly connected, collaborative, and focused on delivering outcomes that truly matter.
Working together and acting responsibly are central to how we operate. We take time to understand what our clients want to achieve and design solutions that last - strengthening every portfolio with diverse perspectives and integrated thinking. Our long track record in sustainable investing reflects our commitment to doing the right thing for clients and communities alike.
Everyone at Aviva Investors plays a part in creating an exceptional client experience. With the scale and influence to make a real difference, we take our responsibility seriously. Join us and you’ll find an inclusive, supportive environment where your contribution is valued, high performance is recognised, and you’re empowered to shape your development.
We’re looking for a strategic, proactive and commercially minded Marketing Manager to join our Client Marketing team at Aviva Investors. In this role, you’ll be a key member of the Global Institutional Marketing team, helping shape and execute marketing strategy and activity that strengthens our presence in the institutional markets, with a particular focus on Pensions and Private Markets.
The Aviva Investors Marketing team is a dynamic, high-performing group responsible for delivering integrated marketing that puts client needs first. We work across brand, digital, and content to create standout campaigns that drive engagement and deliver measurable commercial outcomes.
The team works agilely, partnering closely with Distribution, Investment Teams, Digital Marketing and Compliance and is continuously iterating based on insight, performance and market feedback.
A bit about the role:
You will support and influence business growth through compelling, innovative and insight-led campaigns, This role will act as a key marketing partner to the Private Markets business, building awareness and consideration of the Private Markets platform through clear, differentiated propositions for institutional investors.
You’ll help plan and deliver integrated marketing campaigns for institutional clients, supporting everything from initial ideas through to execution, optimisation and reporting. A key part of the role is promoting Private Market capabilities, including delivering major initiatives like the Private Markets Study and running ongoing paid and email campaigns to drive engagement. You’ll also work closely with internal teams to create tailored marketing materials and provide insights that support lead generation and sales conversations.
Day to day, you’ll manage campaign delivery within an agile squad, keep activity on track and collaborate with teams across Distribution, Investments, Digital and Compliance to ensure everything joins up. You’ll use data and marketing tools to track performance, improve targeting and demonstrate impact, while making sure all activity meets regulatory requirements and internal governance standards.
Skills and experience we’re looking for:
1. Marketing experience within financial services, with a sound understanding of regulatory requirements. Institutional investment management experience/knowledge is essential.
2. Strong interpersonal and stakeholder management skills, with the ability to build trusted relationships across internal teams and external partners.
3. Proficient in content creation, digital marketing, campaign planning, and the use of CRM, marketing automation and compliance tools.
4. Strong understanding of campaign development, performance metrics, lead generation, MQL frameworks, and how they drive commercial outcomes.
5. Experience in marketing complex investment strategies, such as private markets to institutional audiences, with a strong commercial mindset and the ability to translate insight and performance data into clear recommendations and actions.
What you’ll get for this role:
Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague:
6. Competitive salary (depending on skills, experience, and qualifications).
7. Discretionary bonus opportunity - depending on individual performance and Aviva Investors’!
8. Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
9. 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days!
10. Aviva-funded Private Medical Benefit to help you get expert support when you need it.
11. Make your money go further with up to 40% discount on Aviva products, and other retailer discounts.
12. Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
13. Brilliantly supportive policies including parental and carer’s leave.
14. Flexible benefits to suit you, including sustainability options such as cycle to work.
15. Make a difference, be part of our Aviva Communities and use your 3 annual volunteering days to help others.
Aviva is for everyone:
We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.
Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.