Role: Digital Marketing Executive – Castleford
Salary: £27K- £30K DOE per annum
Benefits:
* Hybrid working.
* Free parking.
* Contributory pension.
* Employee assistance programme.
* Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will develop and drive the digital marketing strategy To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.
Responsibilities:
This role requires focus in 5 main areas:
* Brand awareness, nurture & lead gen – execute our market contact strategy
* Website UX - simplify and improve the customer UX and content
* Ecommerce – improve the customer journey & drive conversion
* SEO – drive organic growth through ongoing optimisation and improved rankings
* R.O.I – measure and report our digital marketing return on investment
SPECIFIC RESPONSIBILITIES
* Assist in the formulation of strategies to build a digital connection with customers
* Plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets
* To develop our website (UX and online journey)
* Utilise our CRM platform to target, nurture and drive lead gen
* To help develop our Ecommerce platform (in line with Europe) to achieve sales targets
* To optimise the potential from our social media presence
* Be actively driving our SEO efforts (keyword, image optimisation etc.)
* To implement a calendar of content – campaigns, email, social media (and paid)
* Maintain and develop partnerships with media agencies and vendors
* To identify new and creative growth strategies through digital marketing.
* To measure and report on performance and assesses against goals (ROI and KPIs).
* To conduct any other duties as requested within the scope of your knowledge, skills and ability.
ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS
* Graduate calibre with appropriate marketing qualifications.
* At least 2 years of digital marketing experience
* CMS experience
* Proven management of social media platforms.
* Proven campaign experience & results – email, social promoted, ppc
* Proven experience of SEO/SEM and metadata
* Strong experience of web analytics tools (e.g. Google Analytics etc.)
* Experience of marketing automation & CRM (an advantage).
* IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
* Strong verbal and written communication skills.
* Skills and experience in creative content writing
* Analytical mindset and critical thinking
* Ability to build relationships with internal and external parties at all levels.
* An independent operator, able to use initiative, predict & solve problems
* Organised with a high level of attention to detail
* Full UK Driving Licence.