Temple Universitys Division of Strategic Marketing and Communications is searching for an Email Marketing Specialist.
Become a part of the Temple family and you will have access to the following:
* Hybrid work schedule
* Full medical, dental, vision coverage
* Paid time off
* Paid holidays
* Tuition remission – eligible employees and their dependents can obtain a degree TUITION FREE
* A generous retirement plan and so much more!
Salary Range: $55,000 - $60,000.
Position Summary
The Email Marketing Specialist supports marketing automation strategy for Temple Universitys email & SMS marketing efforts. Working closely with the Director of Marketing Automation, this position is responsible for managing and deploying email and SMS campaigns to support the Universitys enrollment marketing and student and staff communications. The role partners with content, design, analytics, and user experience teams to develop and implement digital strategies and tactics. The specialist collaborates with partners across the university to support digital communication priorities and champion best practices.
Required Education and Experience
* Bachelors degree in English, communications, journalism, marketing or related field.
* At least two (2) years of email marketing experience.
* Education and experience may be considered in combination.
Preferred Experience
* Experience creating HTML/CSS emails.
Required Skills and Abilities
* Working knowledge of marketing automation tools and best practices.
* Proficient in HTML/CSS.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills – prioritize and meet deadlines.
* Self‑directed with a solutions‑oriented attitude; values and contributes to a positive work environment.
* Open to new processes and technologies; receives feedback with a positive attitude and commitment to personal accountability.
* Strong interpersonal and problem‑solving skills; collaborates with colleagues and campus partners.
* Diplomacy and collegiality in addressing challenges.
* Strong attention to detail; utilizes data and insights to determine decisions.
* Ability to work well under pressure.
* Demonstrated ability to effectively collaborate as part of a cross‑functional team.
* Ability to work independently and efficiently.
* Handles confidential matters with discretion.
* Excellent organizational time management skills.
* Proficient in the Microsoft Office suite of products.
Essential Duties
* Deliver high‑quality work that meets university standards and represents marketing automation best practices by testing messages across email clients and devices, validating audience volume prior to send, comparing final send counts against expected volume, and following other established quality assurance procedures.
* Create and deploy emails and SMS messages using the universitys central marketing automation platform, leveraging advanced features including A/B testing, dynamic content and journeys.
* Represent the marketing automation function on collaborative project teams to develop email/SMS strategies based on project goals, data insights, audience research and industry trends and best practices.
* Collaborate with content and design teams to build and maintain HTML and WYSIWIG templates for use by colleagues and university partners.
* Track and report on performance, effectiveness and results of assigned projects (ongoing & post‑action); prepare presentations to share those insights and recommendations with internal teams, department/university leadership, and university partners.
* Thoroughly understand the universitys core audiences and data infrastructure to recommend targeted audiences; manage email lists and segmentation.
* Train, support and manage relationships with university partners in their email/SMS marketing efforts and use of the universitys marketing automation platform as a consultant in partnership with the Director of Marketing Automation.
* Stay up‑to‑date on email marketing trends & best practices, higher education news, and marketing automation platform upgrades to inform recommended strategies and tactics.
* An employment offer is contingent upon successful completion of a pre‑employment physical.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
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