Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world. About the Role Footballco is looking for a Senior Social Media Manager to be a leader for GOAL’s social planning and publishing within the Content team. You’ll be responsible for driving platform engagement, growth, revenue and brand presence with content UK football fans will love. You’ll be involved in GOAL’s daily social output and work closely with other teams (e.g. production) to create compelling content in GOAL’s tone of voice. You’ll also support commercial proposals and delivery for sponsorship and adaptation of Footballco IP. This role is ideal for someone with a minimum of five years’ experience as a social media manager, ideally within sport, and an in-depth understanding of football culture. The role would be based out of the London office with a good amount of flexibility on working location. What you'll be doing: Execute GOAL’s social media strategy across platforms. We publish on TikTok, Instagram, YouTube, Facebook, X, Snapchat, Twitch, Discord and Spotify. Daily social publishing, community management and audience engagement, creating and overseeing detailed content rollout plans where applicable. Be the project lead for GOAL’s Beast Mode On Podcast, which launched in July and has already amassed over 100 million views organically across its new channels. Arm the production team with questions, insights and assets to support Beast Mode On Podcast shoots, as well as other projects where you’ll be the lead or support on. Planning and scripting long-form and short-form video content, ensuring that the post-production team is given detailed briefs for process efficiency. Manage and feed into GOAL’s Social Planner to deliver audience and commercial content against key milestones and deadlines, as well as the football calendar. Lead creative ideation and ensure content output is on-brand, innovative, and platform-native. Advise on social captions, thumbnails and content flow to optimise storytelling and maximise reach for a UK audience. Monitor content performance, analyse data and share actionable insights to refine future publishing plans on Footballco’s portfolio of social channels. Absorb social trends, platform updates and emerging formats to keep GOAL leading the way globally with its social content. Manage relationships with external partners, talent, and collaborators. Support platform revenue-driving efforts across social for GOAL IP, including (but not limited to) Beast Mode On Podcast channels. Collaborate with our team and strategy on commercial proposals where sponsorship and adaptation of GOAL’s own IP is part of a response. Collaborate with our team and client services on commercial delivery where sponsorship and adaptation of GOAL’s own IP is part of a campaign. Ideate with the US team on ways of working together with existing projects (e.g. Beast Mode On Podcast) or new projects where UK/US audience alignment is critical. Willingness and availability to work around big football moments and shoots, which may require evening and weekend work for specific projects. What you have: Minimum 5 years’ experience planning and publishing audience-driven content on social media channels. Proven track record of growing audiences and engagement across major social platforms. Passion for football and strong depth of knowledge of both the UK and global game. Deep understanding of football culture, fan communities, and the wider media landscape. Experience writing video scripts and content plans, as well as providing astute and actionable feedback for others within the team and in other departments. Strong editorial judgement and creative ability to react to breaking news and viral opportunities. Proficiency in social analytics tools (e.g. Measure Studio, YouTube Analytics). Excellent copywriting skills, adhering to GOAL’s tone and brand voice. Ability to manage multiple projects in a fast-paced, deadline-driven environment, with a problem-solving mindset and calmness under pressure. A collaborative attitude and excellent communication skills – able to work effectively with talent and production teams. Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.