Key Responsibilities by Phase
1. Phase 1: Business Generation and Sales Leadership (Months 1-6)
o Drive new business across the UK from both warm and cold leads
o Target fabricators, window and door manufacturers, developers, and Tier 1 & 2 contractors
o Close profitable B2B projects, including installation-only and full design-supply-install packages
o Manage and convert leads using CRM and internal tools
o Own key accounts and handle the full sales cycle from outreach to closing
2. Phase 2: Department Setup and Team Expansion (Months 6-12)
o Begin hiring and onboarding new sales team members once personal KPIs are achieved
o Design team structure, lead generation systems, and internal sales processes
o Collaborate with operations on quoting strategy and pipeline forecasting
3. Phase 3: Full Commercial Ownership (Months 12-24)
o Build and manage a sales department with 5+ direct reports
o Deliver quarterly growth in margin, new business, and sales velocity
o Work closely with MD on pricing evolution and delivery capacity
o Represent Sparrow at key industry events and major client meetings
Performance Expectations
This role is for someone who thrives on performance and reward. Your progression will be measured by clear commercial results.
Core KPIs
* Monthly Net Profit (personal): £50,000+
* Quarterly Net Profit (team): £150,000+
* Annual Net Profit (personal): £600,000+
* Annual Revenue Influenced: £2,000,000+
* Key Account Generation: 3-5 per quarter
Compensation & Benefits Summary
Base Salary:
* £40,000 during probation (6 months)
* £60,000-£70,000 post-probation (performance-based review)
* £90,000-£100,000 after promotion to Sales Director
Commission:
* 5% of net profit on personal deals
* 0.5% on team deals
* 7% on margin exceeding 125% of target
Bonuses:
* Up to £5,000 quarterly based on personal and team results
* Up to £10,000 annually based on strategic delivery
* Loyalty Bonus: £15,000 at 24 months upon successful promotion and KPI delivery
Benefits:
* Laptop, phone, and fuel card
* Car allowance and performance-based incentives
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