Direct message the job poster from The Pantry UK Ltd
The Pantry is a dynamic and growing hospitality group with a strong commercial arm, spanning across our hospitality operations and our specialist dessert company. We pride ourselves on delivering exceptional food experiences through innovation, quality, and passion.
We are looking for a strategic, data-driven, and creative Social Media & Marketing Manager to lead marketing initiatives across our Education Contract Catering business, renowned Dessert Brand, and Hospitality arm.
This is an exciting opportunity for someone who combines analytical expertise with creative storytelling, thrives in a fast-paced multi-brand environment, and can turn insights into impact strategies. With further acquisitions on the horizon, you will play a pivotal role in shaping the marketing voice of a growing network of companies in the food service and hospitality space.
Key Responsibilities
* Develop and execute multi-platform social media strategies tailored for B2B (Education Catering) and B2C (Dessert & Hospitality) audiences.
* Analyse performance data (engagement, reach, conversions, ROI) to inform content strategies and campaign decisions.
* Implement A/B testing, audience segmentation, and paid media optimisation to drive measurable growth.
* Translate insights into strategic recommendations that strengthen engagement and align with business objectives.
Content Creation & Storytelling
* Lead the creation of scroll-stopping content (video, graphics, blog posts, case studies, and campaigns) that resonates with each brand’s unique audience.
* Shape a strong brand voice across education, dessert, and hospitality sectors.
* Oversee short-form video and trend-driven content (Reels, TikToks) to maximise reach and relevance.
* Build content calendars aligned with product launches, seasonal campaigns, and brand milestones.
Brand & Marketing Strategy
* Drive marketing campaigns that support client acquisition/retention in education catering, customer engagement in desserts, and bookings/events in hospitality.
* Manage cross-brand campaigns that leverage synergies and maximise exposure.
* Lead influencer partnerships and strategic collaborations with bloggers, food media, and event partners.
* Ensure consistent brand positioning and storytelling across all divisions.
Digital Marketing & Growth
* Manage SEO, PPC, and email campaigns to enhance visibility and conversion.
* Use CRM and automation tools to nurture customer loyalty.
* Report regularly on campaign KPIs and ROI, providing clear recommendations for optimisation.
* Stay ahead of digital trends and emerging platforms to keep brands at the forefront of food service marketing.
* Collaborate with internal teams (sales, culinary, operations) and external agencies to ensure aligned marketing efforts.
* Manage budgets, prioritise resources effectively, and deliver campaigns on time.
* Act as a brand guardian, ensuring design, tone, and messaging consistency across all touch points.
What We’re Looking For
* 5+ years of proven marketing experience, ideally within food service, hospitality, or consumer brands.
* Expertise in social media strategy, analytics, and content creation.
* Strong background in digital marketing, SEO/SEM, and email marketing.
* Ability to interpret data and turn it into actionable growth strategies.
* Creative thinker with campaign innovation and brand-building experience.
* Skilled in project management, balancing multiple brands and deadlines.
* Proficiency with tools like Google Analytics, Meta Business Suite, TikTok Ads, CMS platforms, and CRM systems.
* Excellent communication and storytelling skills, both written and verbal.
Desired Attributes
* A passion for food, hospitality, and emerging digital trends.
* Highly adaptable with a proactive, self-starter attitude.
* Enjoys working across multi-brand and multi-sector marketing.
* Thrives in a fast-paced, entrepreneurial environment.
This is more than a marketing role—it’s a chance to shape the voice of multiple brands, harness the power of data and creativity, and make a real impact in the education and hospitality sectors.
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