Senior Marketing Manager – German speaking Hybrid (1 day/week in Berkshire office)
Language Requirement: Fluent German & English
Negotiable depending on experience between £65,000 - £80,000 GPA
Marketing Director / CEO (cross-functional collaboration with leadership)
We’re seeking a commercially minded Senior Marketing Manager to lead and execute marketing activity in the German market for one of our long-standing clients in the FMCG consumer wellness space. This is a pivotal role focused on hands-on execution in the short term, with the opportunity to evolve into a more strategic leadership position over time.
This person will drive brand awareness, oversee multi-channel campaigns, and help shape the future of brand presence in Germany. You will be the main point of contact for a newly onboarded media agency, responsible for managing and optimising campaigns with significant TV and digital budgets- TV is the biggest channel for this brand in Germany so you will be leading performance-led and brand TV campaigns.
This is a fantastic opportunity to be part of a purpose-led, medically backed brand improving quality of life for consumers.
~ Marketing Execution
Lead day-to-day marketing initiatives focused on execution in the German market.
Deliver against business goals through TV and digital marketing.
Evolve the brand's reach from online-dominant to include in-store retail expansion.
Set clear expectations, evaluate performance, and manage €5–6M advertising spend.
Deliver both brand-building and performance TV campaigns.
Evaluate and potentially refresh the brand ambassador strategy—a high-impact initiative.
Participate in creative development alongside the CEO and Marketing Director.
Fluent in German and English – essential for campaign localisation and team communication.
Experience working within FMCG or Retail Products
Track record of driving brand and performance marketing campaigns.
Willingness to work from the Bracknell office at least 1 day per week (but can be discussed)
Work on a purpose-led, clinically-backed product that genuinely helps people live better lives.
Be part of a strategic transformation with the autonomy to shape the brand’s future in Germany.