Sales Manager – Trade Mastermind (B2B Education & Events)
Location: Peterborough HQ
Salary: £75,000 Base + £150,000 OTE (Uncapped)
Package: Car Allowance | Monthly Bonuses | Attendance + Sales Overrides | Private Health | Pension | Fast-Track to Head of Sales
Lead, Scale & Elevate an Existing Telesales Team Inside One of the UK’s Fastest-Growing Education Companies
Trade Mastermind is the UK’s leading business education and coaching group for the construction industry. Founded by BBC Apprentice Winner Joseph Valente, we’ve trained over 5,000 trade business owners who on average achieve 370% growth in their first year with us.
In 2026, we open the 20,000 sq. ft. Trade Mastermind University Headquarters — the first dedicated university for trades, featuring a 300-person event arena, podcast studios, and Cambridgeshire’s first rooftop bar inside a business premises.
We are now hiring a high-performance Telesales Manager to take ownership of an existing telesales team, strengthen its performance, and expand it into a high-output, event-driving sales unit.
This role is central to the commercial engine of the business — driving Discovery Day bookings, increasing attendance, and feeding the top of the funnel for all Trade Mastermind education programs.
THE ROLE
You will lead, manage and grow an existing outbound telesales team responsible for selling places on:
£97 Discovery Days
Business training events
Introductory small-ticket programs
Your mission:
Increase volumes, improve attendance rates, and maximise revenue generated from events.
You will refine current systems, introduce stronger KPIs, hire additional team members, create training frameworks, and build a high-energy telesales culture.
This is a leadership role for someone who loves driving activity, conversions, and daily performance.
WHAT YOU’LL DO
Team Leadership & Development
Lead and motivate an existing telesales team
Build headcount as demand grows
Deliver daily coaching, call reviews, and conversion optimisation
Strengthen performance culture: energy, speed, consistency
Sales & Performance Management
Manage outbound volume, booking numbers, and follow-up conversions
Increase Discovery Day attendance rates
Improve show-up %, reduce no-shows, drive rollover attendance
Implement world-class scripts, rebuttals, and telesales systems
KPIs & Reporting
Establish strong daily, weekly, and monthly KPIs
Work closely with RevOps to optimise pipelines, automations, and dashboards
Report directly to the CEO on team performance and revenue output
Scaling the Division
Recruit new telesales representatives
Identify future team leaders and develop them
Build structured training, call frameworks, and onboarding processes
BONUS STRUCTURE
Your bonus and team overrides are tied directly to:
1. Attendance Performance
The percentage of customers who attend Discovery Days
Improved attendance rates = higher bonuses
2. Event Day Sales Overrides
You receive team-based override percentages on revenue generated at events
Higher conversions = higher earning potential
This creates a performance-driven, scalable earning model for both you and the team.
WHAT YOU GET
£75,000 base salary
£150,000+ OTE (Uncapped)
Attendance-based and sales-based override bonuses
Monthly and quarterly incentives
Car allowance / company car
Private healthcare & pension
20 days holiday + bank holidays + birthday off
Leadership development directly with Joseph Valente
Clear, fast-track progression to Head of Sales
Access to the brand-new Trade Mastermind University HQ
WHO YOU ARE
Proven Telesales Manager or Inside Sales Team Leader
Strong track record managing outbound telesales teams
Excellent at coaching, driving KPIs, improving conversions
High-energy, motivational leader
Expert in scripts, objection handling, and call structure
Data-driven, disciplined, and process-oriented
Thrives in a fast-paced, high-growth sales environment
Experience in B2B, events, education, or construction is beneficial but not essential.
THE VISION
Your telesales function will form the front-end engine of Trade Mastermind’s national expansion.
Over the next three years, we will:
Scale from £10M to £100M
Train over 1,000 business owners annually
Open multiple Trade Mastermind University sites globally