Area Sales Manager - North West England & North Wales
Visum Recruitment is working with a leading engineering manufacturer who are seeking an Area Sales Manager to take ownership of a high-performing territory across the North West of England and North Wales.
This is a key commercial role focused on driving growth across a broad portfolio of valves and steam system solutions, working with contractors, OEMs, end users, and distributors across multiple industrial sectors including food & beverage, chemical, NHS, and general industry.
The role is a mix of account management and new business development, with responsibility for managing existing relationships while actively identifying and securing new project opportunities.
Role Overview
* Take full ownership of sales activity across the North West & North Wales region
* Develop new business opportunities while managing and growing existing accounts
* Engage with contractors, OEMs, distributors, and end users across key sectors
* Identify, develop, and convert project-led sales opportunities
* Prepare quotations, negotiate specifications, and manage tender processes
* Work closely with internal teams to ensure successful project delivery
* Maintain accurate CRM records and pipeline reporting
* Deliver against regional sales and profitability targets
Candidate Requirements
* Proven background in external B2B sales within mechanical engineering or technical products
* Experience working with end users and project-led sales environments
* Strong understanding of steam systems or related mechanical/industrial systems (advantageous)
* HNC or higher in Mechanical Engineering or similar discipline
* Excellent communication and relationship-building skills
* Strong commercial awareness with a track record of winning new business
* Full UK driving licence and willingness to travel across the region
* Must be based within the territory (North West / North Wales)
* Circa £65,000 basic salary + bonus scheme
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