Our client is looking for a commercially focused B2B marketing leader to drive strategic account engagement and pipeline growth across a portfolio of specialist consulting and data-led businesses.
This role is heavily focused on account-based marketing and revenue generation. You’ll lead targeted campaigns into enterprise and mid-market accounts, working closely with senior commercial stakeholders to convert engagement into qualified opportunities.
You’ll also oversee a small in-house marketing team covering content, campaigns, events, outreach, and creative.
Key Responsibilities
* Own and deliver targeted ABM programmes across strategic and growth accounts
* Build multi-channel campaigns using LinkedIn, outbound, events, webinars, content, and digital activity
* Partner with sales leadership on account planning, messaging, and opportunity generation
* Manage outbound activity including personalised outreach and nurture sequences
* Oversee content, brand, and event execution across multiple business units
* Track campaign effectiveness, engagement, conversion, and pipeline performance
* Lead and develop a high-performing marketing team
* Support senior leadership with commercial reporting and marketing insight
What We’re Looking For
* Experience in B2B marketing with strong exposure to ABM and demand generation
* Proven ability to contribute to pipeline and revenue growth
* Strong knowledge of LinkedIn campaigns and outbound engagement strategies
* Experience using CRM and marketing automation platforms
* Comfortable working closely with sales teams and senior stakeholders
* Previous team leadership or mentoring experience
* Backgrounds in consultancy, technology, professional services, data, or transformation environments are particularly relevant
* Exposure to enterprise or mid-market account marketing
* Experience across sectors such as financial services, insurance, education, retail, or professional services
* Familiarity with intent data, account intelligence, or sales engagement tools
* Event and webinar delivery experience
Package
* Competitive salary plus performance-related bonus
* Private healthcare and pension
* Ongoing learning and development support
* Opportunity to shape and scale a commercially driven marketing function
Aimtech Recruitment is acting as an employment agency in relation to this vacancy. All applications will be reviewed based on merit, relevant experience, and suitability for the role. By applying, you consent to the processing of your personal data in accordance with our privacy policy and applicable data protection laws. We do not discriminate on the basis of age, gender, disability, race, religion, sexual orientation, or any other protected characteristic. If you require any adjustments during the recruitment process, please let us know.
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