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Head of sales

West Bromwich
Maxwell Bond
Head of sales
Posted: 12h ago
Offer description

Head of Sales - HR Software & Services


Location: Midlands (with regular travel)

Salary: £80,000-£85,000 base + performance-related bonus (linked to team target)



The Opportunity


A growing HR technology and services organisation is seeking an experienced Sales Leader to lead its Software & Services sales function.


This is a hands-on player-manager role, responsible for leading a team of 7-8 sales professionals while also actively contributing to revenue growth and closing strategic opportunities.


You will be accountable for delivering a £4m ARR team target, with bonus linked to overall team performance (no individual quota).


The Role


Team Leadership & Development


* Lead and manage a team of BDMs and SDRs with mixed levels of experience.
* Provide structured coaching and development, particularly for more junior team members.
* Build cohesion and accountability across a geographically dispersed team.
* Conduct regular pipeline reviews, forecasting and performance management.
* Create a high-performance but supportive sales culture.
* Oversee day-to-day sales activity and performance standards.


Player-Manager Responsibilities


* Personally engage with prospective clients and key accounts.
* Support the team in progressing and closing complex deals.
* Lead high-value or strategic opportunities.
* Manage and contribute to RFP processes and multi-stakeholder sales cycles.
* Sell both HR software solutions and outsourced HR services.
* Drive delivery against the £4m ARR team target.


Client Engagement


* Engage confidently with CPOs, HR Directors and senior stakeholders.
* Attend face-to-face client meetings regularly.
* Travel across the Midlands and nationally as required.
* Ideally bring an existing HR-sector network or book of contact.


About You


Essential Experience


* Proven experience managing and motivating B2B sales teams.
* Track record of delivering multi-million-pound revenue targets.
* Experience selling HR software, HR services, or complex B2B solutions.
* Comfortable managing RFP processes and complex buying journeys.
* Strong experience engaging senior HR stakeholders.


Personal Profile


* Commercially driven with consultative sales style.
* Strong people leader who enjoys coaching and developing others.
* Patient, structured and resilient.
* Credible, professional and confident with senior clients.
* Comfortable working closely with senior leadership.


Working Pattern


* Midlands-based preferred.
* Remote model with regular in-person team engagement (weekly/fortnightly).
* Travel required for client meetings.
* Face-to-face client interaction is essential.

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