Marketing & Communications Officer (Maternity Cover)
Main purpose of the job
To support a range of activity that helps raise the profile of the Royal Star & Garter group with a focus on Care for Veterans.
To provide design services for inhouse creative projects, including the development of on and offline materials to support marketing and fundraising activity.
To maximise our digital platforms to increase awareness and engagement.
To lead on activity to promote occupancy and other services provided by the Home
Marketing & PR
Coordinating the development of the Care for Veterans website, bringing content into line with Royal Star & Garter and helping prepare for a longer term integration.
Creating engaging content for the Care for Veterans website and social media platforms.
Development of press content supporting our focus on the Royal Star & Garter group as an exemplar of best practice.
Effective support for a range of Care for Veterans fundraising events to include digital marketing and attending in person.
To develop and design marketing materials and literature to be used across Care for Veterans.
To design and write the content for donor and supporter newsletters (print and digital)
To develop and implement marketing plans to support occupancy and services for Care for Veterans, including Day Care.
To develop paid digital advertising campaigns to support activity across fundraising and occupancy
Process & administration
Review, update and oversee the Care for Veterans consent process.
Support on incoming media enquiries with a focus on Worthing site.
Support the planning, tracking and updating of the marketing and communications budget to ensure accurate financial reporting.
Support the roll out of the new Care for Veterans brand overseeing a range of material production.
We have an inclusive approach to administration and expect all team members, regardless of level, to be responsible for identifying and effectively managing this aspect of their work
To provide appropriate support on other Royal Star & Garter activity as required and directed by the Head of Marcomms.
Other
To be a brand ambassador encouraging a deep understanding of our values and aims, ensuring consistency to a range of audiences.
To understand and adhere to relevant laws including data protection.
Person specification
Knowledge and experience:
Experience of working in a busy marketing environment with the ability to plan, prioritise and manage a varied workload delivering projects to a high standard.
A sound knowledge and understanding of digital marketing.
Good knowledge of relevant marketing and charitable legislation and guidelines.
Skills:
Excellent communication and listening skills across a wide range of audiences.
Good editing, copywriting and design skills with excellent attention to detail and accuracy.
Strong relationship building with the ability to work across teams.
Good IT skills including MS 365, Teams, Mailchimp, Canva and Adobe or other design packages.
Experience of using Wordpress to maintain web content.
An enthusiasm and commitment to the work of Care for Veterans and Royal Star & Garter.
Other:
Be willing to work flexibly including some evenings and weekends.
Personal characteristics should include:
Enthusiasm and passion for our work and a commitment to our values
A self-starter with energy, who motivates with enthusiasm
A positive attitude
Reliable, professional manner; flexible and calm under pressure.