?? Marketing Manager Creative Activation (a.k.a. the person who makes our brands impossible to ignore)
Lets be clear: this is not a traditional marketing role.
No dusty playbooks. No safe, samey campaigns. No thats how weve always done it.
Were looking for a creative, culturally plugged-in marketer who knows how brands actually win today on screens, in stores, and in real life.
If TikTok is your search engine, Instagram is your mood board, and YouTube is where you study what really works keep reading.
----------------------------------- ?? What Youll Own Youll be the driving force behind how our brands show up in the world online, in-store, and everywhere in between.
That means:
* Creating social-first marketing that people share, screenshot and talk about
* Spotting food, family and cultural trends before they go mainstream
* Turning limited budgets into big moments (creativity > spend)
* Working with influencers, creators and agencies to build hype the right way
* Bringing brands to life through experiences, events and activations
* Making our brands exciting for buyers as well as consumers
* Measuring what lands, what flops, and constantly levelling things up
For our owned brands, youll build awareness directly with shoppers on...