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Base pay range
Product Manager – CRM / Customer Relationship Management / Product Management / Customer / Marketing / Sales / Data / AI / Based in West Midlands / £60,000 – 75,000 + bonus.
One of our leading clients is looking to recruit a Product Manager with expertise in CRM.
Permanent role
Location – West Midlands / Birmingham / Solihull – 2 days per week in the office
Salary £60,000 – 75,000 + bonus
You will collaborate closely with marketing, sales, customer success, engineering, and data teams to build and optimise customer journeys across multiple channels and building platforms.
Responsibilities:
* Define and execute the CRM product roadmap aligned with business goals and customer needs.
* Own end-to-end delivery of CRM features and enhancements from ideation to release.
* Drive personalisation, automation, and segmentation strategies using CRM tools and platforms.
* Work with data and analytics to define KPIs, measure campaign and product impact, and continuously optimise the CRM strategy.
* Identify opportunities to integrate CRM with other systems (e.g., CDPs, marketing automation tools, customer service platforms).
* Gather requirements from stakeholders, write user stories, and prioritise work in the product backlog.
* Stay up to date on CRM best practices, tools, and technologies to ensure our stack and strategies are cutting-edge.
* Champion the voice of the customer in all product decisions.
Experience:
* Product Management experience with a focus on CRM or customer engagement platforms.
* Proven experience with CRM tools/systems
* Strong understanding of customer lifecycle strategies, retention, and lifecycle marketing.
* Experience working with engineering, design, and marketing to build and optimise customer communication journeys.
* Data-driven mindset with experience using analytics tools to inform product decisions.
* Experience working in fast-paced SaaS, eCommerce, or digital product environments.
* Knowledge of customer data platforms (CDPs), data integration, and API workflows.
* Familiarity with A/B testing and experimentation frameworks.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Product Management
* Industries
IT Services and IT Consulting
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