Key responsibilities: Originate big campaign ideas and create original copy that is relevant to the countries we operate in Develop creative work that brings marketing strategy to life across all countries and channels Have a deep understanding of user psychology and how to craft the perfect CTA Incessantly deliver original/inventive concepts and distinctive ideas Produce advertising copy that really stands out and sets us apart from competitors Support the creative team in a fast-moving creative environment that delivers consistently high-quality creative output across all channels of marketing. Take steps to ensure content is understood in the different markets by reaching out to local teams Ensure consistency and quality of brand messaging Perform regular competitor research reviews Skills and experience needed: Have an ability to explain articulately and constructively defend an idea to stakeholders At least 5 years of experience in a similar role Extensive experience as a lead copywriter, senior marketing or advertising content creative developing impactful ideas for multiple channels, countries, and languages, including social, paid digital and out-of-home mediums A track record of delivering bold, differentiating work Experience in working cross-culturally and in a global environment A good understanding of strategy and ability to interpret and improve briefs where required Ability to originate disruptive ideas that resonate culturally and commercially Ability to work effectively with colleagues throughout the creative development process, from design and copy to production, to drive the right creative outputs for the brand Proactive attitude, creative thinking abilities, and confidence to voice ideas Ability to be solution-focused in the interpretation of feedback (ideally) You have a passion for football and sports betting What we offer Remote work (or from one of our offices) Competitive salary An opportunity to develop solutions from scratch Personal and professional growth as well as career & competencies development Continuous training and learning opportunities Work with multi-cultural and like-minded creative individuals in a friendly work environment