Purpose of Role The High-Profile Relations Manager will play a pivotal role in strengthening Animals Asia’s profile and expanding its global reach through meaningful engagement and relationship building with celebrities, influencers, ambassadors and public figures. This role will cultivate and manage high-profile relationships that inspire compassion, drive awareness, and support fundraising and campaigning efforts to end cruelty and restore respect for animals across Asia. Key Responsibilities 1. Relationship Development and Management Identify, recruit, cultivate and maintain strong relationships with existing and prospective celebrity supporters, ambassadors, and influencers ensuring alignment with Animals Asia’s values and goals. Act as the primary point of contact for celebrity partners, their agents, and representatives, ensuring all interactions reflect Animals Asia’s compassionate and professional ethos. Ensure all celebrity partnerships are managed with professionalism, discretion and sensitivity. Provide regular updates, impact stories, and opportunities for involvement that deepen commitment to Animals Asia’s work. 2. Strategic Planning and Delivery Develop and deliver a global celebrity engagement strategy that supports Animals Asia’s communications, campaigns, and fundraising priorities. Ensure celebrity partnerships amplify key campaigns such as Ending Bear Bile Farming, Cat and Dog Welfare, and Captive Animal Welfare. Collaborate closely with fundraising, digital, and campaigns teams to develop creative proposals for celebrity involvement and integrate celebrity support into outreach, events, and media strategies. 3. Campaigns and Events Coordinate and Manage celebrity participation in events, campaign launches, and fundraising initiatives (including gala events, digital campaigns, and rescue milestones). Support the coordination of celebrity visits to sanctuaries in Vietnam and China, ensuring they are impactful, well-briefed, and ethically managed. Oversee all logistics, media preparation, and briefing materials for celebrity engagements, press interviews, photo shoots and international visits. 4. Media, PR, and Digital Amplification Work closely with the Communications team to maximise the media coverage and impact of celebrity partnerships across media and social platforms, ensuring messages are accurate and brand-aligned. Craft compelling narratives, scripts and key messages that showcase celebrity support while keeping focus on the animals and the mission. Monitor, evaluate, and report on the impact of celebrity engagement activities. 5. Governance, Ethics, and Reputation Uphold Animals Asia’s ethical standards in all partnerships, ensuring alignment with its values of kindness, compassion, and respect. Maintain accurate, confidential records of all celebrity contacts, interactions and activity on Animals Asia’s CRM system. Ensure all celebrity collaborations comply with Animals Asia’s ethical, safeguarding, brand, and reputational guidelines. Requirements Skills & Abilities Outstanding interpersonal and communication skills, with the ability to engage confidently with senior stakeholders and public figures. Excellent project management and organisational skills, with an ability to manage multiple priorities under pressure. Creative thinker with strong storytelling skills and an understanding of digital and social media engagement. Diplomacy, resilience, and professionalism in all interactions. Ability to work collaboratively with international colleagues and adapt to diverse cultural contexts. Knowledge & Experience Proven experience in celebrity management, talent relations, PR, or communications—ideally within a charitable, media, or entertainment context. Strong understanding of global media, influencer culture, and the role of celebrity advocacy in driving public awareness. Experience of working with high-profile individuals and handling sensitive information with discretion. Demonstrated success in planning and delivering high-impact celebrity or influencer campaigns. Personal Qualities Passionate commitment to animal welfare and the values of compassion, integrity, and respect. Proactive, adaptable, and self-motivated, with a positive and solution-focused attitude. Willingness to travel internationally and work flexible hours when required. How to apply: Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role to: jobs@animalsasia.org or click the link: https://animalsasia.bamboohr.com/careers/120 Only shortlisted candidates will be notified. Find out more, please visit our website at www.animalsasia.org Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all. Using AI During Interviews: Animals Asia is committed to ensuring a fair and authentic interview process. The use of artificial intelligence (AI) tools, including but not limited to real-time transcription, automated response generation or assistance in formulating interview answers, is strictly prohibited during any stage of the interview process. We will take a candidate's agreement to participate in an interview with us as confirmation that they will not use AI tools in any form during the conversation. If it is discovered or reasonably suspected that AI has been used, the interview will be terminated immediately, and the candidate will no longer be considered for the role. We appreciate your understanding and adherence to this policy, which is in place to maintain the integrity, professionalism and reliability of our recruitment procedures.