Senior Manager – Marketing Operations
SHI Milton Keynes, England, United Kingdom
2 weeks ago • Be among the first 25 applicants
About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $15 billion global provider of IT solutions and services. Over 17,000 organizations worldwide rely on SHI's Concierge Approach to help them solve what's next. The heartbeat of SHI is our employees – all 6,000 of them.
Benefits
* Commitment to diversity, as the largest minority‑ and woman‑owned enterprise in the U.S.
* Continuous professional growth and leadership opportunities.
* Health, wellness, and financial benefits to offer peace of mind to you and your family.
* World‑class facilities and the technology you need to thrive – in our offices or yours.
Job Summary
The Sr. Manager – Marketing Operations will lead our marketing automation and analytics initiatives, managing both the team responsible for our Marketo platform and the marketing analysts. This leader will collaborate with cross‑functional teams to maintain and enhance existing marketing automation strategies and analytics capabilities, ensuring the continued successful execution, optimization, and measurement of campaigns in alignment with business requirements.
Role Description
* Lead and mentor the marketing automation team, providing guidance, support, and professional development.
* Oversee the administration, configuration, and optimization of the Marketo platform and related marketing technologies.
* Supervise marketing analysts, ensuring accurate data collection, reporting, and actionable insights to inform marketing strategies and campaign performance.
* Develop and execute marketing automation strategies to drive lead generation, lead scoring, segmentation, and nurturing programs.
* Lead the design, implementation, and optimization of multi‑channel marketing campaigns (email, landing pages, forms, etc.) within Marketo, incorporating analytics to measure effectiveness.
* Collaborate with cross‑functional teams, including sales, content, digital, and product marketing, to align automation strategies with business objectives.
* Ensure data integrity, compliance with privacy regulations, and integration between Marketo and other systems (e.g., CRM, analytics platforms).
* Manage vendor relationships and evaluate new technologies to enhance marketing automation capabilities.
Behaviors and Competencies
* Strategic Thinking; Leadership; Business Acumen; Creativity; Communication; Analytical Thinking; Adaptability; Collaboration; Customer‑Centric Mindset; Results Orientation.
Skill Level Requirements
* Expert in utilizing current marketing channels and techniques to reach target audiences.
* Expert in developing and executing strategies to generate interest and support the sales process.
* Expert in examining and modeling data to support marketing decision‑making.
* Expert in utilizing CRM software for data‑driven marketing.
* Expert in effectively utilizing applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks.
Other Requirements
* Bachelor's degree in Marketing, Business, or related field (Master's preferred).
* 5+ years of experience in marketing automation, with at least 2 years in a leadership role.
* Extensive hands‑on experience with Marketo (Marketo Certified Expert preferred) and knowledge of CRM systems (Microsoft Dynamics experience a plus).
Estimated annual pay range: £70,000 - £90,000 (base salary + bonus). Compensation is dependent on job‑related knowledge, skills, experience, and market location.
Benefits may include, but are not limited to, medical, vision, dental, 401(k), and flexible spending.
Equal Employment Opportunity - M/F/Disability/Protected Veteran Status
#J-18808-Ljbffr