Location: We welcome applications from those looking for hybrid working, based 2 days (Tuesday and Wednesday) in our Handforth (Cheshire) Office.
About the role
As a Local Marketing Manager, you will work on a hybrid basis from our Support Office in Handforth (Cheshire) and you will be responsible for creating and implementing regional and local marketing plans that align with our long-term strategy, annual marketing plan and partner growth ambitions.
Working closely with our Business Development Partners, you will act as a general marketer and "quasi agency," tailoring marketing plans to the changing needs of our practice portfolio.
Key Responsibilities - What you'll be doing
1. Planning and delivering local and community marketing plans, amplifying national campaigns and designing quarterly opt-in programs
2. Developing bespoke marketing plans for priority practices
3. Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
4. Supporting Business Development Partners in fostering strong partnerships with Practice Owners within your assigned region, providing expert advice, analysing their needs and communicating results
5. Collaborating with the wider Marketing team, leveraging their specialized skills when required
6. Working closely with Regional Directors and Business Development Partners to deliver proactive communications and exceptional local marketing support for practices
7. Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
8. Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
9. Continuously analysing campaign and funnel performance, adopting a test-and-learn approach across all activities
About You - What you'll bring to the role
10. Hands-on experience in local marketing across the marketing mix
11. Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
12. Commercially astute, able to generate demonstrable results through effective marketing activities
13. A team player with strong collaboration skills, capable of building relationships with various stakeholders, including Local Marketing colleagues, specialists, operations teams and Vet Practice Partners
14. Excellent written and verbal communication skills, with the ability to influence and engage at multiple levels
15. Strong analytical skills, capable of reporting on campaign success and providing valuable insights to Vet Partners
16. Experience in copywriting for different channels with keen attention to detail in proofing copy and creative
17. Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
18. An inquisitive mindset with a passion for learning and professional growth within the team and the wider business
19. Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!