Job Overview
We are seeking a highly skilled Digital Content Specialist to join our brand digital team to help drive the technical performance and usability of our websites. This role blends advanced content editing with deep technical and UX expertise across Adobe Experience Cloud tools. The role will take the lead in configuring, managing, and optimising Adobe Data Collection and Adobe Analytics across our digital estate, implementing and maintaining tags, ensuring accurate data capture, and developing dashboards to support data‑driven decision‑making. In addition, the role will support UX design across our websites, creating wireframes and prototypes that guide intuitive, user‑centred experiences and maintaining consistency across all sites. The role will collaborate closely with wider business teams using Adobe Experience Platform to activate and drive personalisation activities across our digital touchpoints. The specialist will also support the development of our My Allianz website, enhancing growth and adoption for customers and brokers. Location: We offer a flexible hybrid working arrangement, with core hub days on Tuesdays and Fridays at our Guildford office, and one day per month in our London office for wider team collaboration.
Responsibilities
* Work with business stakeholders to implement and ensure correct tracking, tagging and data layer requirements using Adobe Data Collection (Launch).
* Use Adobe Analytics to monitor content performance, identify opportunities and support data‑driven content decisions and regular reporting.
* Ensure content follows best practices for UX, mobile responsiveness and digital accessibility (WCAG); experience producing high‑fidelity wireframes in Figma is desirable.
* Use Adobe Experience Platform and Adobe Target to drive personalisation and optimisation across digital touchpoints.
* Collaborate with stakeholders to keep website content accurate, up‑to‑date, and continuously optimised for visitor experience and business needs.
* Edit, publish and maintain digital content across AEM, ensuring accuracy, consistency and adherence to brand and regulatory standards.
* Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
* Maintain quality assurance processes for content deployment, testing across devices/browsers and validating analytics tracking.
* Contribute to content governance documentation, including component usage guidelines, publishing workflows and SEO/UX standards.
Qualifications & Experience
* 3-5+ years of experience as a content editor, digital producer, technical content specialist or similar role.
* Hands‑on experience with Adobe Experience Manager (AEM) – component‑based authoring, page building and asset management.
* Proficiency in Adobe Analytics – creating reports, interpreting data, analysing user behaviour and content performance.
* Experience implementing or troubleshooting tagging within Adobe Data Collection (Launch).
* Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush) and best practices.
* Solid grasp of website UX, information architecture and accessibility standards.
* Ability to understand HTML, CSS and basic JavaScript (read‑only for troubleshooting preferred).
* Excellent attention to detail, strong editorial judgment and technical problem‑solving skills.
* Ability to work in a fast‑paced environment with multiple stakeholders and competing priorities.
* Deep understanding of Agile development methodology.
Flexible Working and Support
Do you need flexibility with the hours you work? Let us know as part of your application. If it’s right for our customers, our business and for you, we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter and support hybrid work patterns that balance customer needs, personal circumstances and business requirements. Our aim is to promote innovation, creativity and your work‑life balance.
Equality, Fairness, Inclusion & Trust
At Allianz, we foster an inclusive workforce and are proud to be an equal‑opportunity employer. We are committed to equal opportunities, gender equity and balanced representation, demonstrated by accreditations such as EDGE certified for gender inclusion, Women in Finance Charter membership, Disability Confident employer, Stonewall Diversity Champion, Business in the Community Race at Work Charter signatory and Armed Forces Covenant gold‑standard employer. We embrace neuro‑diversity and welcome applications from neuro‑divergent and disabled candidates, offering tailored adjustments and assistance. Our Accessible Application for All policy supports candidates with disabilities or long‑term health conditions through the Offer an Interview Scheme and related workplace accommodations.
Compensation and Benefits
Circa £35,000 – £40,000, depending on skills and experience. We support the government scheme “Access to Work”; please ask us about the Access to Work scheme.
* Flexible buy/sell holiday options
* Hybrid working
* Annual performance‑related bonus
* Contributory pension scheme
* Development days
* Discount up to 50% on a range of insurance products, including car, home, and pet
* Retail discounts
* Volunteering days
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