Brand Manager – Florette (Lichfield)
We have an exciting opportunity for a creative, experienced Brand Manager to join our award‑winning team at Florette, located in Lichfield. You will work with our Head of Category & Marketing to lead marketing initiatives aligned to our new brand strategy and strengthen brand engagement.
Working hours: 37.5 hrs, Monday to Friday.
Responsibilities
* Manage digital strategy including social content and web development
* Develop best‑in‑class digital and in‑store brand activation to drive brand conversion
* Identify and develop suitable brand partnerships to extend reach and increase consumption
* Lead agency relationships and through‑the‑line activation
* Lead annual brand planning process (in collaboration with Category, NPD & Commercial) to bring market‑leading NPD launch plans to the trade
* Review opportunities to improve brand performance and profile, while monitoring P&L and ROI
* Manage retail activation for key accounts to bring new shoppers into the brand and category
Skills and Experience Required
* Marketing experience within FMCG, ideally within food & drink
* Proven track record of campaign delivery
* Highly organised with strong project management and analytical skills
* Experience working with agencies and cross‑functional teams
* Strong relationship building and communication skills at all levels, internally and externally
* Creative thinker and results driven
Benefits
* Life Assurance: 3x your basic salary paid to your nominated beneficiary
* Employee Assistance Programme and BUPA: Remote GP service and 24/7 helpline, plus BUPA membership access
* Annual leave entitlement: 33 days per annum (inclusive of UK bank holidays) with option to purchase up to 2 additional working weeks
* Learning and Development: Personalised induction, regular training courses and schemes (L2 to L7 funded apprenticeships, leadership programme, first‑aid and MHFA training, etc.)
* Benefits Platforms: Employee discount platform for multiple retailers and salary finance schemes for bicycles, gyms, and financial assistance
* Other: Recognition awards, regular employee engagement days, attendance incentives, annual volunteering day, and free staff transport service to and from the site covering Lichfield, Burton on Trent, Cannock, Rugeley, and Burntwood
Equal Opportunities
Agrial Fresh Produce Ltd is an Equal Opportunities employer. In addition, as part of Responsible Recruitment, the Employer Pay Principle applies – no worker should pay for a job. We are committed to supporting the mental health and wellbeing of all staff.
Visa Sponsorship
This role is only open to applicants who have the permanent right to work in the UK. We are unable to provide or take over visa sponsorship, now or in the future.
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