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Digital content & performance lead

Worcester
THX Ltd
Posted: 11h ago
Offer description

Are you passionate about Digital Marketing?


Position Overview: The Digital & Performance Lead will be responsible for owning the website content & development roadmap, social media channels, content-platform performance, SEO strategy and web analytics. This is a key role in bridging brand and performance, ensuring our digital channels deliver measurable business results and insights for continuous improvement.


Key responsibilities:

• Lead website development road mapping: architecture, user experience (UX), conversion optimisation and ongoing enhancements.

• Manage social media channel strategy and execution: channel planning, community management, paid social (if applicable), content management.

• Oversee content/media platforms (blogs, video, podcasts, platform-partners) in partnership with the Marketing Exec & Content & Copy Lead.

• Develop and implement SEO strategy (technical SEO, on-page, off-page, backlink strategy) to drive organic growth.

• Set up, monitor and report web and digital channel analytics (traffic, conversions, user journeys, attribution).

• Collaborate with agencies or freelancers when required (web developers, SEO specialists, social media contractors).

• Define & monitor KPIs for digital & performance channels, provide regular insight reports to the Marketing Manager and wider team.

• Work cross-functionally with Content & Copy, Email & Nurture and Lead Generation teams to align digital efforts with lead generation and brand objectives.

• Stay up to date on digital marketing trends and tools; recommend innovations that can give THX a competitive edge.


Person specification:

Essential:

• Minimum 2 years’ experience in digital marketing / performance roles, ideally B2B or industrial sector.

• Proven experience in website management/development (UX, CMS, conversion optimisation).

• Strong SEO knowledge and track record of improving organic metrics.

• Familiarity with analytics tools (e.g., Google Analytics 4, Google Tag Manager, Hotjar, etc.).

• Good project management skills: able to manage multiple initiatives concurrently, deliver to deadlines.

• Analytical mindset with ability to translate data into actionable insight.

• Excellent communication and collaboration skills.


Desirable:

• Experience in B2B construction/industrial sector marketing.

• Familiarity with paid digital media (SEM, social ads) though not primary.

• Knowledge of emerging digital tools, automation, AI-driven analytics.

• Experience working with agencies or external development partners


THX Values: As a family-centred business, people are at the heart of everything we do. We’re proud to have a strong commitment to our team because we know that the success of any company depends on the people behind it. That’s why we make sure our employees feel valued, supported, and given every opportunity to grow.


We believe that a diverse team is a strong team. We’re dedicated to building an inclusive workplace where everyone feels welcome, respected, and able to thrive.


Alongside a competitive benefits package and great opportunities for career development, we’ve built a friendly, collaborative culture that reflects our core values (Humility Innovation Refreshing Energetic). These values guide how we work, how we treat each other, and what it means to be part of THX: a high-performing team that’s always learning, innovating, and focused on leaving people feeling good.

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