About Us Are you ready to join the world’s most fun learning company and bring words to life in fresh, creative ways across every corner of the digital world? Mrs Wordsmith is on the hunt for a talented and dynamic Social Media Manager, someone who can craft engaging stories, spark conversations, and connect with parents and educators on the platforms they love most. If you’re passionate about turning education into an adventure and eager to amplify our mission and products to a wider audience, we can’t wait to meet you! As our Social Media Manager, you'll have the exciting opportunity to blend visuals created by the genius of Madagascar, Craig Kellman, with cutting-edge game design and educational expertise to create social media content and manage our community & influencer efforts. In this role, you'll work with a diverse team of artists, game designers, writers, and educators to translate our unique approach to language learning into scroll-stopping social media posts and make sure we have the right partners to help us to spread the word about our products and mission.You'll be instrumental in spreading the joy of words and fostering a love for reading and writing among children aged 3-13 across all our digital touchpoints. If you're passionate about education, have a knack for creating engaging video content, and want to make a real difference in children's lives through the power of social media and digital content, we want to hear from you. Join us in our quest to make word learning hilariously fun and help kids express themselves confidently through the magic of language. For more information on our mission, check out our website: https://mrswordsmith.com/ The Role As Social Media Manager, you will be responsible for crafting engaging content for our Meta, X, YouTube, LinkedIn and Pinterest digital platforms. A particular emphasis on video content creation, using AI tools ( Canva, Capcut, Opus ) to create a multitude of attractive videos. You'll work alongside our TikTok and paid Ads manager, leveraging each other. Your role will include analysing trends with our social listening tool embedded in Hootsuite, collaborating with the marketing team to create posts around events, product launches, etc. You will be in charge of developing our engagement on our social media, managing comments, and developing our teachers and parent communities on those platforms. You will be in charge of developing our existing influencers and affiliates platforms to increase our reach and boost sales. A large part of the job will be the creation of UGC and video content, leveraging relationships with users as well as influencers. How We Work Together Your friends and colleagues probably describe you as endlessly curious — someone who’s always exploring new tools and ways of working smarter. You’re excited about how AI can enhance your work, and you’re ready to take full advantage of the best models available to you. At Mrs Wordsmith, we’re big fans of change. We love experimenting, iterating, and finding better, faster, more creative ways to get things done. We do our best to plan ahead, but the nature of creative work means the unexpected can happen and when it does, we all pitch in. Whether it’s a last-minute change or a time-sensitive task, we roll up our sleeves and tackle it together. We're driven by the impact of what we’re building together. High standards and creative ambition mean that things can get hectic from time to time. That’s part of the journey. If you're someone who thrives under pressure, knows how to manage stress, and genuinely cares about creating excellent work, you'll fit right in. What You’ll Do: Content Calendar and Post Management: Create and plan content calendars for social media Conceptualise, design, and schedule posts across all platforms. Support Marketing Team: Support the marketing team in developing and producing social media campaigns to generate brand awareness and product sales. Contribute to business and brand growth by adhering to strategies and schedules. Visual and Graphic Design: Design memorable and fun posts with users in mind, maintaining excellent graphic and visual branding across all digital platforms. Uphold consistent and considered use of typography, illustration, and graphic elements. Maintain a fresh approach to creative projects and awareness of visual trends. Refine and evolve the brand's visual identity according to brand and business needs. Copywriting and Content Generation: Use Perplexity, ChatGPT and Hootsuite AI to generate and refine copy for social media captions,. Develop and edit copy for images produced to ensure clarity and engagement. Maintain a consistent and engaging tone of voice across all digital platforms. Tone of Voice Management: Maintain brand voice in all digital content. Ensure consistency in messaging and tone across social media. Regularly review and update content to align with the evolving brand voice and company objectives. Manage Communities & Influencers You will be responsible to leverage communities on social media to spread the word about Mrs Wordsmith’s mission and products, while dealing with influencers directly or via our platforms (Club, Creators, Social Snowball…) to make sure they have the right messaging and assets to talk about us on their channels. About You: Experience: 4 years of social media management experience, with a proven track record of growing and engaging audiences across multiple platforms. Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or the work experience to match). Community Engagement: Demonstrated ability to create and nurture online communities, particularly those involving parents, educators, and children. Educational Content: Experience in creating and managing social media content for educational products or services is highly desirable. Platform Proficiency: Advanced knowledge of social media platform algorithms, best practices, and emerging trends. Hootsuite Expertise: Proficiency in using Hootsuite (or similar platforms) for social media management, content creation, and analytics. Audience Understanding: Deep understanding of the needs, interests, and communication preferences of parents, educators, and children in the context of educational products. Collaborative Skills: Ability to work effectively with diverse teams, including writers, illustrators, community managers, and video producers. Video and AI Familiarity: Experience with video content creation and familiarity with AI-generated content (Canva, Opus, CapCut…) Experience with Adobe software (Illustrator, Photoshop) is a plus. Strong copywriting skills, with an excellent understanding of tone of voice and ability to adapt writing style for different platforms. Experience in managing and developing brand voice guidelines across multiple digital platforms. Experience with ClickUp (our project management tool) is a big plus.