💧 Head of B2B & Wholesale
Location: London, 2-3 days in office (with travel for meetings)
Salary: Up to £90,000 + significant commission
🚀 About Water2
Water2 is one of the fastest-growing consumer brands in Europe. We are already an 8-figure business, in over 1 percent of UK homes, and building towards 9-figure in revenue over the next five years.
We’ve proven the model in DTC. We sell direct. We sell on Amazon. We are in Costco and Boots.com. The product works and the demand is real.
Now, it’s time to for us open bigger doors.
🎯 The Role
We are looking for a commercially sharp, relationship-led Head of B2B & Wholesale to build the next revenue engine of Water2.
Please note: This is not pure account management. This is a unique entrepreneurial opportunity where you would facilitate access to clean drinking tap water and shower water across: hotels, health clubs, restaurants and cafés, and retail and wholesale distribution.
You will build meaningful commercial partnerships that put Water2 into more venues, more businesses and more households via our wholesale partners.
This role sits at the heart of our next growth chapter.
🧠 What You’ll Own
* Build and execute a clear B2B and wholesale growth strategy
* Open new accounts across hospitality, leisure and retail
* Leverage your network and industry relationships
* Respond to RFPs and commercial tenders with confidence with the help of the Creative, finance and operations teams
* Negotiate commercial terms and long-term agreements
* Work closely with finance and operations to ensure scalable delivery
* Build a predictable pipeline and revenue forecast and turn conversations into contracts
This is a role for someone who enjoys being out in the market, not behind a desk.
🔑 What We’re Looking For
* Proven track record in B2B sales, wholesale or strategic partnerships
* Experience selling into hospitality, leisure or retail environments
* Strong commercial instincts and sharp negotiation skills
* Confidence in responding to tenders and structured procurement processes
* A strong network or “black book” of relevant industry contacts
* High energy, high ownership, and strong follow-through
* Comfortable operating in a lean, fast-moving environment
You will be the face of Water2 in these sectors. We need someone credible, articulate and hungry. By this we mean, you should be invested in our journey and be willing to have ownership and accountability of this massive growth channel.
💡 Our Values
We are proudly and intentionally building our team with diverse lived experiences. Within a lean team of just 9 people, amongst us, we speak English, Mandarin, Spanish, Portuguese, Hindi and Italian.
Different cultures - but united by our values:
Bias for action – We move fast and make things happen
Perfect is the enemy of good – We ship, learn and improve
How hard can it be..? – We take ownership and figure it out
It’s all in the details – We care deeply about quality and follow-through
Take your work seriously, but not yourself – High standards, low ego
💰 Package Up to £90,000 base salary Very attractive commission structure tied to performance which is the real upside as we scale B2B into a significant revenue channel i.e. if you build it, you will share in the success.
🗓 Interview Process
* 45-min Google Meet screening call with Richa, our Head of People - this is an opportunity for us to get to know each other better!
* 20-minute Google Meet with Charlie, our Founder
* Final in-person meeting with Charlie (Founder) and Craig (our Chairman)
We value decisiveness and will move quickly.
🌊 Why This Role Matters
Water2 is a highly loved direct-to-consumer brand. This hire will unlock scale.
If you are excited by building a new commercial engine inside a high-growth brand, and you want to own a channel from the ground up, this is a rare opportunity.
💙 The Perks
* Amazing offices! We are in Soho Works, White City.
* Private health insurance
* Season ticket loan
* Free breakfast every morning and it TRULY is a spread!
* Exposure to real business building. We don’t book meetings for the sake of it.
* Variety of work, and you get to film Bear Grylls
* 33 days’ annual leave (including bank holidays)
🌊 Sound like you?
If you’re self-aware, driven and ready to roll up your sleeves, we’d love to hear from you. Join us and help take Water2 from an 8-figure success story to a 9-figure brand.
🌈 Diversity & Inclusion at Water2
We believe different perspectives and lived experiences bring the worlds together and fuel innovation. If you need adjustments during the hiring process, let us know - we’ve got you.