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Chief financial officer e-commerce

London
Finatal
Chief financial officer
£120,000 - £250,000 a year
Posted: 1 October
Offer description

Chief Financial Officer

Location |
London (with international travel as required)

PE backed
eCommerce

Renumeration |
£275,000 + bonus + equity

JI30091

Our client is a high-growth, private equity–backed D2C brand with revenues exceeding £150m. With a market-leading position in the UK and a fast-growing presence in the US, the business is on an ambitious trajectory to scale further globally. The brand is digitally native, customer-obsessed, and driven by a culture of innovation and performance.

The Opportunity

We are seeking a commercially astute CFO to join the executive leadership team. This is a pivotal role to shape and deliver the next phase of growth, while ensuring the financial, operational, and strategic rigour required to succeed in a competitive global eCommerce environment.

Key Responsibilities:

* Act as a strategic partner to the CEO and Board, driving financial strategy to support growth and international expansion.
* Own financial planning, budgeting, forecasting, and reporting, ensuring accuracy, transparency, and actionable insight.
* Lead and develop the finance team, embedding strong processes, controls, and performance culture.
* Partner with supply chain, operations, and merchandising to optimise stock management, working capital, and margin improvement.
* Build robust cash management processes and oversee relationships with banks, investors, and key stakeholders.
* Play a critical role in private equity reporting, value creation planning, and potential future transactions.
* Drive continuous improvement across finance, systems, and data to support scalability.

Candidate Profile:

* Proven experience as a CFO within eCommerce, retail, or consumer-facing businesses.
* Strong understanding of stock, supply chain, and working capital management in a high-growth, product-led business.
* Track record of delivering commercial insight, improving profitability, and supporting international expansion.
* Experienced in a private equity–backed environment, comfortable with pace, complexity, and stakeholder engagement.
* Highly analytical, detail-oriented, but equally capable of strategic vision and leadership.
* Collaborative and resilient leader with strong communication skills and the ability to inspire teams.
* Qualified Accountant (ACA, ACCA, CIMA or equivalent)

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