Job Summary: Join our team as a Marketing Manager and lead the charge in crafting and executing marketing strategies that deliver measurable results for our two Business Units - Imperial and Intelliscape. We’re seeking someone with proven experience in marketing strategy and development to help us grow and innovate. Imperial is one of the UK’s largest and most experienced providers of parking, environmental and traffic management systems. Formerly SEA’s Intelligent Transport Systems Division, Intelliscape has almost three decades of experience developing sophisticated, mission-critical intelligent transport system (ITS) solutions for customers across the UK and in the USA. Imperial and Intelliscape are excited to be part of the Modaxo group, a global organization bringing together businesses that collectively focus on advancing new technologies and innovations for people transportation. With more than 40 companies representing over 30 brands, Modaxo comprises over 3,300 people, operating from almost 40 countries around the world. “Modaxo’s expertise, global bench strength, and singular focus on People Transportation make it a great home for technology companies that share our vision to efficiently move the world’s people” – Bill Delaney, CEO, Modaxo. Job Description: Working alongside the existing sales team, this role will offer you the opportunity to truly own the marketing function and its results. You will develop and manage our plans, and also get creative writing materials including client stories, articles, guides and sales support materials. And you will also have a chance to incorporate a range of exciting tools and channels, including video, animations, webinars, events, social media and more. In this role you will be supported by marketing resources from our parent company, Modaxo, including access to strategy and best practice leadership; plus digital and creative specialists. Imperial and Intelliscape has UK offices in Bristol. This is a hybrid position, and you will be required to attend our Bristol office at least once per week and will involve some travel, both to meet with internal stakeholders, and also to visit clients and attend events in the UK. Job Summary This role will involve the management of the marketing function for Imperial and Intelliscape in the UK. Working in close collaboration with our small, high performing sales team, you will be responsible for our marketing operations: developing plans, identifying KPIs, delivering campaigns and reviewing effectiveness to ensure continual improvement. You will get the chance to exercise your strategic ability when developing effective marketing plans - and be empowered to deliver them. Responsibilities You will design and deliver the Imperial and Intelliscape marketing strategy, producing compelling marketing materials that position our brand as an industry leader, engage key clients and targets, and generate revenue opportunities with existing customers and new business leads. In a bit more detail the role will cover: Strategy Lead the development of, and manage the delivery of, a marketing plan to achieve strategic objectives Content Marketing Work with internal knowledge holders to produce rich content that engages the target audience (including case studies, articles, white papers, blogs etc.) External communications, Public Relations and Reputation Management Event Management Manage our annual client user forums, plus occasional participation at major industry exhibitions In-person and web-based events and exhibition planning and delivery Account-Based Marketing Develop and deliver Account-Based Marketing plans to engage with identified key contacts Digital Marketing Promote content through a number of digital channels including email, social media, SEO and the company website Ensure maximum efficiency in all areas, including content, landing pages, calls to action, emails and other digital campaign assets Pipeline Build Build and deliver lead generation and promotional and nurturing campaigns to meet and surpass revenue targets Reporting and Analysis Monitor and manage marketing performance using the HubSpot marketing platform Manage metrics and reporting to show progress and measure return on investment Work closely with the senior leadership team to adjust strategy and execution as required, based on results Other duties Assist in ad-hoc projects Marketing Budget management and RoI evaluation Digital and Physical asset design and production, including DTP, photography and videography Internal Communications, intranet and website maintenance Any other duties assigned by your line manager. Skills and Experience A minimum of 3 years’ experience in a B2B, content-focused marketing role, including - Proven experience in content creation Experience of building sales pipeline Experience of lead qualification and nurturing Exceptional writing ability across a range of mediums, with a proven track record in conveying complex ideas in a clear, concise manner through written materials Excellent project management skills with proven ability to manage multiple projects simultaneously Excellent communication, interpersonal and presentation skills Ability to effectively interface with senior management, product teams, external agencies and customers Demonstrable passion for building relationships and supporting sales activity Must be able to travel both domestically and internationally, e.g. to attend trade and training events It’s not a deal breaker but we would really like it if you also had: Experience of marketing automation tools e.g., HubSpot or similar Experience of running Account-Based Marketing campaigns Experience in a marketing role within the public sector Knowledge or experience of people transportation In return we will offer you 25 days holiday plus statutory bank holidays Discretionary bonus scheme Pension – matched to 5% Private medical insurance Life assurance scheme with virtual GP service Perkbox – discount scheme Cycle to work scheme Employee Assistance Programme LI-DNI Worker Type: Regular Number of Openings Available: 1