Principal Analyst - Search Marketing (Viator)
London, United Kingdom Marketing & Communication 27/01/2025 6576208
Principal Analyst - Search Marketing I Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier.
The Viator Marketing Analytics team is seeking a Principal Analyst for Search Marketing Analytics who has the analytical and leadership skills, as well as business experience to support numerous end-users from an analytics and measurement perspective, driving out insight to influence valuable change.
What You’ll Do
1. Be the strategic lead in the Search Marketing analytics team, leveraging data analysis to identify opportunities that align Search Marketing efforts with broader business strategies.
2. Drive analysis to explore how a unified strategy across paid and organic search can accelerate overall business growth.
3. Proactively identify opportunities for incrementality testing across our search channels through in-depth research and analysis. Support the marketing team with experiment design and analysis, ensuring robust measurement and reliable insights aligned to business objectives.
4. Break down silos within the marketing analytics team by fostering cross-collaboration with analysts across the marketing channels (e.g. CRM, Display and Affiliate Marketing). Lead cross-channel analysis to identify opportunities for synergies across marketing efforts.
5. Maintain close monitoring of daily trading numbers, providing regular updates to the business on the performance of Search Marketing channels against key metrics and overarching business targets.
6. Lead traffic analysis focused on developing the capability to translate data into actionable insights that will optimise performance across SEM and SEO.
7. Develop expertise in the SERP, understanding the interplay between paid and organic search features and their impact on search performance. Monitor and assess the effects of Google updates on internal performance metrics.
8. Be on top of market trends on the SERP, proactively identifying opportunities in SEM and SEO while mitigating threats to secure a competitive advantage.
9. Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
10. Create concepts and justify business case analyses to improve search traffic and commercial metrics.
What you'll need:
1. 7+ years in an analytical role with experience in an international matrix environment, ideally at a fast-paced e-commerce company, ideally in Search Marketing Analytics.
2. Bachelor's Degree in an analytical field (math, economics, engineering, statistics, etc), Master’s Degree a plus.
3. Expertise in search and paid marketing tactics (e.g. SEM, PPC, SEO, Content etc).
4. Proficiency in SQL, programming languages like R or Python are a plus.
5. Proficiency in data visualization tools (e.g., Tableau, Looker).
6. Strong understanding of statistical tests and experimentation.
7. Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders.
8. Strong analytical, conceptual and problem-solving skills with the ability to work under pressure and tight deadlines.
9. Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment.
10. Strong stakeholder management, organization, communication and interpersonal skills.
Perks of Working at Viator
* Competitive compensation packages, including base salary, annual bonus, and equity.
* “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team.
* Flexible schedule. Work-life balance is ingrained in our culture by design.
* Donation matching. We match qualifying charitable donations annually.
* Tuition assistance for qualified programs.
* Lifestyle benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
* Travel perks including discounts.
* Employee assistance program with resources and programs to help you through life’s challenges.
* Health benefits with great coverage and competitive premiums.
Our Values
* We aspire to lead.
* We’re relentlessly curious.
* We’re better together.
* We serve our customers, always.
* We strive for better, not perfect.
* Our workplace is for everyone.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request.
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