Join a dynamic craft brewery with a diverse portfolio of brands, where you will play a pivotal role in shaping and amplifying each brand's unique voice. This position focuses on developing and executing comprehensive marketing strategies, with a strong emphasis on social media activation to enhance brand visibility and engagement. You will be responsible for managing multiple brands, ensuring consistent messaging, and driving growth across various digital channels.
Deliverables
* Develop and implement tailored marketing plans for each brand in the portfolio
* Create, schedule, and manage engaging social media campaigns across platforms such as Instagram, Facebook, and Twitter
* Monitor and analyze campaign performance, providing actionable insights to optimize future initiatives
* Collaborate with internal teams to ensure brand consistency and alignment with overall business objectives
* Generate creative content ideas and oversee their execution to boost audience engagement
* Track key performance indicators and prepare regular reports on marketing effectiveness
Requirements
* Proven experience in digital marketing, preferably within the food and beverage or consumer goods sector
* Strong understanding of social media platforms, content creation, and community management
* Excellent written and verbal communication skills
* Ability to manage multiple brands and projects simultaneously
* Proficiency with marketing analytics tools and social media management platforms
* Creative mindset with a keen eye for detail and brand storytelling
* Based in or able to work with teams in the United Kingdom; remote candidates considered if available for UK time zone collaboration
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