Overview
Your Challenge:
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
As the Senior Manager of Consumer Proposition and Insights, you create value by implementing and extracting learning from consumer and dental professional adhoc research studies. These studies go from concept test to line optimizations, consumer journey and segmentation, communities to in depth interviews and meta-analysis. You collaborate with the Consumer Proposition and Insights Leader to drive consumer centricity and insights-driven decision making in the Business Unit Oral Health Care (BU OHC).
The Consumer & Proposition Insights team within BU OHC reports to the Consumer & Proposition Insights Leader. You will be part of a team of 3 colleagues, based in Amsterdam. The team works with different oral care segments, multiple countries and key audiences – consumers and dental professionals; leverages tools and frameworks co-created with the Consumer Insights Global Center of Excellence; partners with recognized research agencies and uses a diverse portfolio of methodologies.
Responsibilities
* Generating learning and identifying opportunities from combining multiple sources of information – qual and quant – to unlock hypotheses, create winning propositions and inform strategy (past consumer and dental professional studies, existing digital consumer and dental professional data, secondary research available).
* Generating adhoc analysis and socializing learning from existing Brand Health tracker – consumer and dental professional based.
* Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test), translating key learning into actions for the project teams.
* Representing the voice of the consumer and dental professional to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs).
Qualifications
* 7-10 years of international experience in the marketing research environment, working with multiple qual and/or quant methodologies within consumer marketing. If health care experience, is a plus.
* Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops.
* Agility with large amounts of data, able to synthesize and produce actionable learning/recommendations to the business, and communicate in a concise and clear way with storytelling and visual design.
* Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders.
* Proven behavioral skills such as resilience, flexibility, and being comfortable with uncertainty; willing to work in a collaborative environment.
* A strong curiosity to learn about the industry, proactivity and a continuous willingness to challenge the status quo to raise the bar and build the Insights function that underpins brand building.
* Master’s degree in Business, Marketing, or Social Science.
* Fluent in English.
* Advanced MS Office, Power BI.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business. Discover our rich and exciting history. Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
This job posting may be closed at any time. #LI-EU
#J-18808-Ljbffr