Senior Insight Analyst – Commercial Audience Insight Up to £55,000 London We're partnered with one of the UK’s most recognisable broadcasters to find a Senior Insight Analyst for their Commercial Insight team. Sitting within a newly centralised Audience Insights function, this role works directly with senior stakeholders to deliver high-value insight that influences advertising strategy, client pitches, and commercial decision-making. You’ll act as a thought partner to the Commercial leadership team, translating business challenges into data-driven solutions and impactful stories. THE ROLE: Reporting into the Insight Business Partner (CRO & Distribution), you’ll: Work across TV, digital, and social campaign performance to support ad effectiveness measurement and audience analysis. Help shape advertiser briefs by delivering insight on reach, engagement, and ROI. Lead the design and delivery of bespoke insight and effectiveness studies. Analyse large datasets across multiple sources including BARB, YouTube, and internal first-party data. Use tools like TechEdge, TGI, AdIntel, and TouchPoints to evaluate media consumption and advertising impact. Create engaging, insight-led presentations to support Sales in pitches to agencies and clients. Collaborate closely with the wider research, analytics, and reporting teams to deliver joined-up insight solutions. WHAT YOU’LL NEED: Proven experience in media, advertising, or research – from an agency, broadcaster, or client-side. Strong analytical ability, confident working with large data sets and campaign metrics. Excellent storytelling and communication skills, with the ability to turn data into actionable commercial insight. Experience with media and audience tools like TechEdge (BARB), TGI, AdIntel, and TouchPoints. Strong Excel skills; Power BI or dashboarding experience a plus. Collaborative and proactive, with the confidence to push back and challenge briefs where needed. Understanding of campaign effectiveness, brand lift, or attribution measurement is highly desirable. INTERVIEW PROCESS 30-minute informal chat with the hiring manager 1-hour second round including a live business scenario task (not technical, focused on problem-solving and stakeholder thinking)