Overview
We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will play a pivotal role in developing and executing marketing strategies that enhance our brand presence and drive business growth. This position requires a blend of creativity and analytical skills, with a focus on both B2B marketing and digital channels.
Responsibilities
* Develop and implement comprehensive marketing strategies to promote our products and services.
* Manage SEO initiatives to improve website visibility and organic traffic.
* Oversee project management for marketing campaigns, ensuring timely delivery and alignment with business objectives.
* Create engaging content for various platforms, including copywriting for websites, blogs, and email marketing.
* Utilise Adobe Photoshop for designing promotional materials and graphics.
* Maintain the company website using WordPress, ensuring content is up-to-date and optimised.
* Execute Google Ads campaigns to drive targeted traffic and generate leads.
* Conduct thorough analysis of marketing performance using Google Analytics to inform future strategies.
* Manage social media accounts, crafting posts that engage our audience and enhance brand awareness.
* Prepare reports using Microsoft Excel to track campaign performance metrics.
* Collaborate with cross-functional teams to align marketing efforts with overall business goals.
* Demonstrate leadership in guiding junior team members and fostering a collaborative environment.
Skills
* Strong management skills with the ability to lead projects effectively.
* Proficient in SEO techniques and digital marketing best practices.
* Excellent project management capabilities, ensuring all tasks are completed on time.
* Familiarity with Adobe Photoshop for graphic design purposes.
* Experience with WordPress for website management.
* Knowledge of Google Ads for effective online advertising campaigns.
* Strong analytical skills to assess data and derive actionable insights.
* Exceptional copywriting abilities for creating compelling marketing content.
* Proficient in social media management across various platforms.
* Advanced skills in Microsoft Excel for data analysis and reporting.
* Familiarity with Google Analytics to track website performance metrics.
* Experience in email marketing strategies that engage customers effectively.
* Understanding of B2B marketing principles and practices.
* Excellent communication skills, both written and verbal, in English.
* Proficiency in Microsoft Office applications including PowerPoint for presentations.
* Basic IT knowledge to troubleshoot common technical issues related to marketing tools.
* Strong time management skills to prioritise tasks effectively in a fast-paced environment.
* Exceptional organisational skills to manage multiple projects simultaneously. If you are passionate about marketing and eager to make an impact within a vibrant team, we encourage you to apply for this exciting opportunity.
Job Type: Apprenticeship
Pay: £15,704.00-£24,396.80 per year
Benefits:
* Company events
* Company pension
* Free parking
* On-site parking
Ability to commute/relocate:
* Blackburn BB1 2QJ: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
* Have you completed an apprenticeship at level 4 before?
Education:
* A-Level or equivalent (preferred)
Work authorisation:
* United Kingdom (required)
Work Location: In person