At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective. We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, social impact, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
* Developing data driven insights and strategies to drive measurable impact
* Creating impactful campaigns that tap into culture
* Creating channel and platform agnostic campaigns that grow organically
* Delivering integrated campaigns that are earned-first but deliver for paid and owned
Senior Manager, Social Impact (12 month maternity cover)
The role involves working on a portfolio of impactful global organisations, executing integrated campaigns involving strategy, earned media, creative, social and digital. The candidate will lead the day-to-day running of projects, provide counsel, support in the development of campaign and media strategies, manage budgets, and contribute to the strong execution of activities.
The successful candidate will demonstrate the following key skills and attributes:
Client and Work
* Develop and draft media strategies, press releases, reactive media statements, talking points, FAQs, memos, crisis plans, and other deliverables as needed
* Oversee and execute proactive media outreach and reactive media relations strategies as needed
* Drive development of tactical plans, translating strategies into tactics, ensuring deliverables align with strategies
* Lead/manage multiple integrated work streams and partner with clients to deliver on time/on budget work plans with minimal supervision on complex global Social Impact issues
o Serve as the day-to-day client contact flagging, triaging and managing client issues as they arise
o Oversee project management, maintaining overall account tracker and other trackers as needed
* Proactively support and suggest ideas and improvements to exceed client expectations by leveraging sector knowledge/experience
Self Leadership and Talent Management
* Demonstrate creative problem solving and teamwork
* Build and lead productive relationships internally, with interagency teams, and a diverse array of agency colleagues
Growth and Business Development
* Participate in brainstorms and planning
* Support new business pitch content creation and organic business growth efforts
* Hone presentation skills, participating in pitches when possible
Business Acumen
* Develop budgets, support analysis of budget and time entry, and account invoicing
* Assist in financial management for clients, including development of invoices and activity reports to maintain profitability of engagements
To be considered for this role, you must have experience delivering integrated communications strategies across topics such as global health, development, humanitarian and / or environmental issues.
Ideal Experience
* Ideally you will possess many of the above skills and attributes
* A deep interest in international issues, whether global health, development, climate, environment or human rights
* Fluency in media relations with an instinctive understanding of what makes a good story and how to shape stories from our clients’ activities
* Strong awareness of media in top tier and specialist UK/global/African media (FT, Economist Guardian, BBC World Service etc.) and an understanding of how journalists operate
* Excellent verbal and written communication skills, particularly the ability to digest complex information and turn it into crisp, compelling written copy
* Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
* Experience of working in a fast-paced environment, juggling multiple projects and deadlines, adapting approaches when the needs of clients change
* Experience working with multiple disciplines and specialists to deliver integrated campaigns
* Strong presentation skills and a desire to be involved in new business pitching
* A proactive approach to identifying opportunities for the client, practice and team
* Attentive to detail and delivery of high-quality work
* Fluency in Microsoft programmes and digital/social media platforms, tools and solutions
* Positive, problem-solving attitude
* Ambitious with an entrepreneurial streak
Maybe you’ve worked in community organising, campaigning or journalism rather than PR or agency. If you bring sharp strategic thinking, curiosity and real-world insight, we want to hear from you especially if you deeply understand media & storytelling, have a strong interest in global social justice and are excited by this role.
Social Media Associate (Digital Team)
Weber Shandwick London is looking for a talented Social Media Associate to join our Digital team. This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high-profile communications campaigns across multiple markets.
The successful candidate will demonstrate the following key attributes:
Client and Work
* Serve as key team member to support cross-channel social and digital marketing for multiple client engagements
* Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support
* Draft and manage cross-functional team briefs, independently partnering with creative, design, and media relations team members on social and digital projects and collaborating on integrated deliverables
* Support digital and social content production from concept to execution, including social editorial calendar creation, creation of social media advert mockups, etc
* Manage social content publishing models for clients, including educating clients on content creation and paid promotion on social and digital platforms
* Understand interactive elements of digital / social media engagement campaigns, collaborating with traditional and digital media teams
* Keep pace with social media / digital industry trends and developments
Self Leadership and Team Effectiveness
* Serve as role model to team members, producing high quality work and continually updating manager on activity progress
* Actively seek to build own knowledge, contribute to inclusive team culture and consistently display behaviors that support integration
Growth and Business Development
* Leverage understanding of client’s business to share ideas to help grow the account organically
* Participate in meetings to support new business development / organic business growth opportunities as directed, including capturing notes, recaps, research, updating trackers and timelines (proactive/reactive pitches)
* Is attuned to culturally relevant insights and happenings for clients
Business Acumen
* Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers, and submitting purchase orders
* Support a healthy account and business through accurate time entry
* Maintain a thorough understanding of clients’ business and industry
* Familiarity with SOW in order to flag any out-of-scope client requests to manager
* Develop a strong understanding of the client’s business and target audience; Continues to maintain a keen interest in current industry trends
* Submit timely expense reports and understand standard IPG Travel and Expense SP&Ps
* Begin learning the business of our business, including The WS Collective brands and offerings
To be considered for this role, you must have prior experience in a social media and / or digital role.
Ideal Experience
* Excellent project management, digital and social media skills
* Good written and verbal communication skills
* Experience in at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development
Join us and help make an impact.
Note from the Talent Team
At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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