Account Director – Digital – £50–60k – London / Hybrid
We’re working with an independent, digital-first marketing agency looking for an Account Director with experience leading complex digital programs, rather than campaign-led brand activation.
This role sits at the intersection of platforms, engagement systems, incentive programs and digital communications, and is ideal for someone who enjoys owning longer-term digital ecosystems for clients.
You’ll lead senior client relationships, coordinate multidisciplinary teams (digital, strategy, creative, data), and play a key role in shaping how AI is applied practically across platforms, content systems and optimisation.
The role
* Own the day-to-day leadership of complex digital programs, including incentive platforms, engagement systems, web and app builds.
* Act as a trusted senior partner to clients, helping them define and evolve ongoing digital solutions aligned to commercial goals.
* Translate client challenges into clear programs of work, coordinating digital, strategy, creative and data teams.
* Ensure delivery excellence across multiple workstreams, with a focus on quality, governance and outcomes.
* Support clients in applying AI in practical ways - for example across content systems, optimisation, insight generation or workflow improvement.
* Contribute to strategic thinking across accounts, connecting digital delivery to measurable business impact.
* Help shape internal ways of working as the agency continues to evolve its digital and engagement offer.
What we’re looking for
* Proven experience leading digital programs, platforms or engagement ecosystems within an agency environment.
* Strong background in B2B or partner-led work (ABM, incentives, engagement platforms, internal or reseller programs).
* Comfortable working across web and app builds.
* Strategic and consultative in style, with the confidence to guide senior stakeholders.
* Practical understanding of how AI is being used within digital delivery today.
* Able to operate in evolving environments where problems aren’t always fully defined.
Ideal for Account Directors with a background in digital programs and engagement platforms.
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