Can you lead a high-performing sales function, ensuring delivery, pace and accountability to consistently deliver against challenging income targets? Can you shape and execute high-impact commercial sales strategies that maximise revenue and unlock new income streams? Do you have the commercial acumen to influence senior stakeholders, manage key partnerships, and drive broader growth across the Agency? If so, we’d love to hear from you! The Commercial Directorate’s Personalised Registrations (PR) Sales team sits at the heart of the Agency’s income generation. It sets and delivers the commercial strategy that drives revenue growth, translating ambition into clear, deliverable business plans and measurable outcomes. This is a high-profile, revenue critical operation. You will lead on optimising performance, strengthening commercial partnerships, and identifying new market opportunities to maximise returns. Working at pace and in a complex environment, collaboration across the Agency and with external partners to unlock value, manage commercial risk, and ensure delivery against stretching financial targets is key. This role demands strong commercial leadership, sharp decision making, and focus on growth, performance, and results. Joining our department comes with many benefits, including: Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday Flexible working options where we encourage a great work-life balance. Read more in the Benefits section below! Find out more about what it's like working at DVLA: DVLA roles: Driver and Vehicle Licensing Agency - Department for Transport Careers In this role, you will operate at the centre of a high value commercial function, leading the delivery of PR sales performance and driving sustainable revenue growth. You will work with senior stakeholders, suppliers and commercial partners to deliver complex commercial arrangements that optimise value, ensure best practice, and support long-term commercial sustainability. You will take ownership of strategy delivery, financial performance, with accountability for forecasting, budget management and delivering against stretching income targets. Alongside this, you will identify, assess and mitigate commercial risks, ensuring robust governance and informed decision-making across all sales activity. As a senior manager, you will provide clear direction and proactive leadership to the PR Sales team driving performance, building capability and ensuring a strong focus on delivery, pace and results. You will also contribute to wider corporate and directorate priorities, reinforcing a culture of accountability, collaboration and continuous improvement. Your responsibilities will include, but aren’t limited to: Develop and deliver commercial sales strategies to secure the long-term growth, resilience and commercial success of the PR Sales service.Act as a senior business lead in delivering the PR Sales Strategic Plan, ensuring alignment with wider commercial and organisational priorities.Lead the delivery of annual business plans, translating strategy into clear activity, outcomes and measurable revenue performance.Drive disciplined, compliant commercial delivery, ensuring all sales activity meets governance standards while maximising income and commercial opportunity. Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills they need. We aim to empower line managers to create teams where people can flourish and deliver excellent outcomes for the public. For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process. Proud member of the Disability Confident employer scheme Disability Confident About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .