Senior PR & Partnerships Manager
Department: Marketing
Employment Type: Full Time
Location: Manchester
Description
REFY are looking for a SENIOR PR & PARTNERSHIPS MANAGER who has 5 years+ of experience with the ability to build out global strategies with the focus on the US.
We're a dynamic and innovative brand committed to leveraging PR partnerships to drive creative marketing initiatives and enhance brand visibility. As our Senior PR & Partnerships Manager, you'll play a pivotal role in overseeing various aspects, including VIP partnerships, creative marketing briefs, content creation, influencer programs, UK + US strategies, gifting programs, and PR agency management.
KEY RESPONSIBILITIES
CREATIVE MARKETING BRIEFS AND CONVERSION
* Develop and execute creative marketing briefs tailored to specific creator campaigns aimed at maximizing conversion rates and brand engagement.
* Collaborate closely with the marketing team to ensure alignment with overall brand messaging and objectives.
CONTENT CREATION WITH CREATORS
* Ideate and co-create engaging content with influencers that resonate with our target audience and effectively communicate our brand story.
* Provide guidance and support to influencers to ensure content meets brand guidelines and objectives.
NOURISHING VIP RELATIONSHIPS:
* Cultivate and maintain strong relationships with key influencers and VIP personalities to secure long-term partnerships and advocacy for the brand.
* Strategically engage with VIP influencers to drive brand loyalty and amplify brand presence across various channels.
CREATING NANO INFLUENCER PROGRAMS:
* Develop and implement programs targeting nano influencers to tap into niche communities and amplify brand reach at a grassroots level.
* Identify and onboard emerging talent with high engagement and potential for long-term collaboration.
BUILDING UK + US STRATEGIES:
* Lead the development and execution of comprehensive creator partnership and PR strategies tailored to the unique market dynamics of the UK and US.
* Stay updated on industry trends and competitor activities to continuously refine and optimize strategies.
GIFTING PROGRAM:
* Manage and oversee the gifting program, ensuring strategic allocation of products to influencers aligned with campaign objectives.
* Monitor gifting outcomes and track ROI to optimize future gifting initiatives.
TEAM MANAGEMENT AND BUILD
* Train, and mentor a high-performing influencer marketing team, fostering a collaborative and innovative work environment.
* Provide leadership and guidance to team members to ensure successful execution of influencer campaigns and initiatives.
MANAGE PR AGENCIES
* Drive PR agencies in UK and US to ambitious KPIs
* Work with agencies to brand build in key territories
* Work with agencies to support activations in key territories
* Support with events and brand experience execution, amplifying awareness of these globally
* Develop and maintain relationships with key talent, agencies, management and press in all territories to continue to drive coverage and awareness of REFY
SKILLS, KNOWLEDGE AND EXPERIENCE
* Bachelor's degree in Marketing, Communications, PR or related field preferred
* Minimum of 5 years of experience in influencer marketing and PR, with a proven track record of driving successful campaigns and partnerships.
* Strong understanding of social media platforms, trends, and best practices.
* Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and stakeholders.
* Creative thinker with a passion for storytelling and content creation.
* Strategic mindset with the ability to develop and execute data-driven influencer marketing strategies.
* Experience managing cross-functional teams and projects.
OUR BENEFITS PACKAGE
* 25 days holiday
* Cycle to Work Scheme
* Charity Day
* Discretionary Bonus
* Enhanced Maternity and Paternity Leave
* Flexible Public Holidays
* Flexi Start and Finish Times
* Product Allowance
* Training and Development Budget
* Vitality Health Insurance
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