Scott Dunn is an award-winning luxury tour operator creating tailor-made vacations to destinations all over the world. With offices in the UK, US and Singapore, we pride ourselves on providing outstanding service to all our guests from the moment they begin their research online, right the way through to post-vacation evaluations.
Role Purpose
As the Content & Creative Marketing Manager, you will own and manage the global content creation schedule, being responsible for brand storytelling and tone of voice across all touchpoints for Scott Dunn. This is inclusive of shaping and building our global brand positioning across all channels and markets, in addition to understanding and anticipating the mindset of our diverse guest base to ensure a cross-channel approach in coming up with creative and innovative content consistent with our brand values. This will require leading by example in thinking content first, and the ability to balance engaging copy and rich content with our KPI’s to enable business growth.
Responsibilities
1. Lead content strategy — plan, execute, and deliver compelling, high-quality content across digital, print, video, and social platforms.
2. Manage global content production — oversee a busy content calendar, ensuring alignment with marketing campaigns and timely delivery.
3. Craft impactful storytelling — collaborate with regional marketing leads to create inspiring narratives that showcase the “Why Scott Dunn” brand message.
4. Own tone of voice — be the guardian of brand language, supporting copy quality, training, and consistency across all platforms.
5. Oversee video and creative production — lead the video content strategy, producing visually stunning, high-engagement campaigns.
6. Oversee social media strategy — ensuring content shared across all channels aligns with marketing calendar and is on brand in terms of tone of voice and aesthetics.
7. Manage relationships with outsourced resource such as copywriters, designers and print houses to ensure content is briefed, refined and executed to a high standard.
8. Collaborate cross-functionally — work closely with designers, marketing teams, and stakeholders to ensure seamless integration across campaigns.
9. Drive performance — develop SEO-optimised, audience-first content that boosts reach, engagement, and conversions.
Requirements
Essential
10. 2-3+ years experience in content marketing or a similar creative marketing role
11. Proven success in managing content calendars and overseeing global content production
12. Exceptional copywriting, proofreading, and editing skills
13. Strong leadership and people management experience.
14. Hands-on experience producing video and multimedia content.
15. Ability to define and execute organic media strategies.
16. Passion for travel and a keen eye for industry trends.
17. Excellent project management, organisation, and multitasking skills.
18. Creative, innovative, and collaborative, with the ability to engage stakeholders at all levels.
Desirable
19. A degree in Marketing, Communications, Journalism, Media, or related fields.
20. Experience in luxury travel marketing or working across global markets.
Values & Behaviours
All employees must promote, understand, and apply Scott Dunn’s workplace values. These are embedded in all roles and applicants must evidence the values as part of the application process.
21. In the know - Start by listening. We take the time to understand our guests’ and colleagues needs. Be Precise. We take pride in getting every detail right. Own it. We deliver on commitments we make.
22. In the Detail - Love learning. We energetically seek out and share new ideas and insights. Embrace feedback. We continuously seek to improve by sharing and accepting honest feedback. Work with the best. We attract, retrain and partner with the best.
23. Inspiring - Look to the future. We constantly seek opportunities to make travel memorable and sustainable. Be more we. We work together collaboratively and value different viewpoints. Win together. We celebrate each other’s successes and have fun.
Location
We aim to find someone who would be office based in our London, Hammersmith office.
Why work for Scott Dunn
In return for your expertise and commitment to our values of in the detail, in the know, and inspiring;
24. We support your career growth – We provide you with career progression aligned with your chosen career path, access to internal job opportunities across Scott Dunn's global offices, as well as across 30+ brands spread across 93 cities worldwide as part of Flight Centre Travel Group
25. We give you the tools to succeed – We provide personal and professional development enabled by our award-winning Learning and Development team, comprehensive familiarisation, and educational trips, unlimited access to LinkedIn learning amongst other professional and personal development platforms, as well as 1 hour for your own development each week.
26. We recognise and reward your success and loyalty – We run commission and bonus incentive schemes to compliment competitive salaries, as well as a company loyalty scheme, which includes a personal travel fund for each staff member and 23 days annual leave plus bank holidays that rises by 1 day per each year of service (up to a maximum of 30).
27. We celebrate your excellence – With monthly, quarterly, and annual recognition schemes and awards, alongside the opportunity to win a place at Flight Centre Travel Groups annual Global Gathering, we celebrate excellence in all forms.
28. We provide you with a wide-range of job and industry-perks – We can offer you subsidized private healthcare, a contributory pension scheme, staff travel insurance, 3 days of paid volunteering leave, access to cycle to work and season ticket loan schemes, a dedicated in-house team who are your source for exclusive industry discounts for personal and work-related travel, as well as share options in Flight Centre Travel Group amongst much, much, more!
Diversity, Equity, and Inclusion
At Scott Dunn we champion equality, diversity, and inclusivity in all its forms and are signatories of both the Race at Work and the Diversity in Hospitality, Travel & Leisure charters. As part of our commitment to diversity, equality, and inclusion we are committed to ensuring our recruitment process is inclusive and recognises the value of differences.
Should you require any support or accommodations as it relates to our recruitment process, please contact recruitment@scottdunn.com for further information or alternative application processes to support your requirement.
Apply
You do not need to meet all the requirements to apply for a position at Scott Dunn. Should this role be of interest to you we would welcome your application.