POSITION TITLE: Content and Social Media Executive LOCATION: WatfordDEPARTMENT: MarketingREPORTS TO: Marketing Manager
ABOUT ES BROADCAST
ES Broadcast is a leading provider of equipment sales, equipment rental and systems integration services to the professional broadcast industry as well as live events, esports, corporate and government sectors. The company is part of the ES Media Group which also includes divisions in cinema equipment rental (Film Store Rental) and library migration and content services Memnon. The Content and Social Media Executive will play a key role in creating content for multiple businesses under the ES Media Group.
PURPOSE OF THE ROLE
The Content and Social Media Executive is responsible for producing high-quality, engaging, and industry-relevant written content across multiple business divisions. This role involves crafting compelling content for different sectors, ensuring consistency and compliance in brand guidelines and messaging, while tailoring content to meet the unique needs of each business. Management of social media platforms for different businesses which are part of the group.
CANDIDATE PROFILE
You will have significant experience (at least three years) of content writing. Above all, you must possess exemplary writing skills and be adept at constructing comprehensive content in the formal tone; while also adhering to the Company’s corporate communication style. Meticulous attention to detail combined with excellent spelling, grammar and proof-reading skills are essential. While it is not necessary to have technical knowledge or experience within the broadcasting industry, the ideal candidate should be able to grasp complex technical concepts with regards to producing specific content. You will be able to interpret detailed, prescriptive briefs and instructions from project engineer, enabling you to identify requirements of the project and our solutions, to write a case study.
DUTIES AND RESPONSIBILITIES
* Ensuring company brand guidelines are adhered to
* Write press releases and case studies based on current systems integration projects
* Write content for dedicated website pages
* Write content for blog pages
* Assist in managing social media channels and digital content distribution
* Contribute to the planning and execution of content marketing campaigns
* Proofread and edit content to maintain high-quality standards
* Ensure brand consistency across different businesses while adapting content to industry-specific need
* Collaborate with marketing teams across business units to align content with overall business objectives
REQUIRED SKILLS AND EXPERIENCE
* Degree and/or qualification in English, Journalism, Marketing, Communications, or a related field
* Exceptional writing skills with the ability to craft and tailor content for different business units
* Previous experience as a content writer – minimum three years’
* Strong editorial judgment to identify key narratives and present complex, often technical, information in an accessible manner.
* Ability to manage multiple projects simultaneously, balancing diverse brand messaging requirements across multiple businesses, meeting content delivery deadlines without compromising quality
* Experience in different writing styles (formal, conversational, persuasive etc.)
* Ability to edit and refine content for clarity, readability, and flow
* Ability to write for multiple platforms (blogs, websites, social media, email, etc.)
* Ability to adapt based on feedback and revisions
* Familiarity with branding and tone of voice guidelines to ensure consistency across different platforms and industries
* Managing workload efficiently in fast-paced environments
* Attention to detail, excellent grammar, and proofreading skills
* Proficient in Microsoft Word, particularly working with style sheets, templates and layouts
* Knowledge of Adobe Acrobat, PowerPoint, InDesign
* Working under time constraints
* Exceptional organisational skills
* Ability to prioritise multiple varied tasks to deadlines
* Ability to interpret instructions and create or evaluate compliant answers
* Ability to interpret a brief and present information correctly ensuring it addresses what is being requested
DESIRABLE SKILLS
* Ability to use Adobe Creative Cloud particularly Photoshop and InDesign including sourcing suitable imagery
* Experience in a marketing, PR or copy-writing role
* Experience within broadcast or a related technology industry
GENERAL REQUIREMENTS
* To take responsibility for your own health and safety as necessary
* To comply with the company’s disciplinary and grievance procedure as required
* To comply with the company’s policies and procedures at all times
* The post holder will be required to undertake such other duties as may be required within the grade and competence of the post. Therefore, the list of duties in this job description should not be regarded as exclusive or exhaustive
* Duties are set out in this job description but please note that, in consultation with the post holder, the company reserves the right to update the job description from time to time to reflect changes in or to the role. Significant permanent changes in duties and responsibilities will require agreed revisions to be made to this job description
APPLICATION PROCESS
ES Broadcast will only consider applications that include a covering letter/statement detailing how you meet each of the requirements set out in the Required Skills and Experience section of this job description. You should include this cover letter alongside your CV, setting out your experience and career path to date, alongside your relevant skills and qualifications.
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