Overview
More Than Just A Job
As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!
What We Are Looking For
We’re on the lookout for a curious, creative, and performance-driven Email Marketer to join our team as our next CRM Executive. You’ll be the brain behind our email, SMS, and push notification campaigns turning data into delightful, high-performing customer experiences that drive retention, re-engagement, and sales.
You’ll fit right in if you love a fast-paced environment where ideas move quickly and initiative is celebrated. You’re someone who cares about the small details, communicates clearly, and gets a real buzz from seeing your work make an impact.
If performance marketing, data-driven storytelling, and customer love are your thing and you’re curious enough to always ask what if? then this might just be your next big move.
You are
* 2+ years of experience in an email marketing role and an understanding of best practices.
* Copywriting experience essential.
* Hands-on experience with CRM, ESPs or customer engagement platforms.
* Highly detail orientated.
* Proven ability to use analytics and run A/B tests to improve communications.
* A team player with strong interpersonal and communication skills with both technical and non-technical teams.
* Efficient and hardworking with a flexible and hands-on approach.
You will
Work Across 2 Exciting Brands
Mindful Chef
* Create best-in-class email/SMS/push campaigns across Mindful Chef audiences using Customer IO on a daily basis across Leads, Winback, and Active customers
* Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.
* Continually evolve & optimise the weekly broadcast & trigger email funnel, working with the CRM Manager & Brand team to ensure content reflects the core brand & trade plan, and drives spend, cross-sell, conversion & retention.
* Responsible for copywriting (or briefing copy), and working closely with the design team to create email content that maximises conversion and spend with key customer groups.
* Leads emails: Plan & execute broadcast and trigger campaigns that drive conversion & new sign ups. Report on weekly & monthly performance.
* Work closely with the Food/Commercial team on Supplier partnership campaigns, including coordinating dates, email copy and creatives, approvals and reporting.
* Assist the Customer Care team with email related enquiries and optimise triggered email campaigns based on feedback.
Slimming World
* Manage core customer journeys across customer and lead profiles (triggered)
* Build & execute weekly broadcast emails
* Create weekly menu excitement emails with segmentation by portion size and diet
* Execute tactical campaigns (highly targeted and measurable - this could be reactivation, to drive reviews/boost loyalty/engagement)
* Always on approach to A/B testing: understanding effectiveness of different messaging within emails and improving conversions
* Work with CRM Manager to deliver seasonal strategic campaigns per year through emails
* Weekly reporting on email performance, cancellation rate & headlines on upcoming activity
Why us?
* A competitive package that rewards your skills and dedication.
* Flexibility of remote (UK) or hybrid working from our office based in Wandsworth.
* Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
* Join an award-winning startup backed by the largest food and beverage company globally.
* Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
* Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
* Enjoy a 50% discount on all Mindful Chef products.
* Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave
The process
* Meet the Talent Team - google meet
* Meet our CRM Manager and Head of Customer - google meet
* Meet our CMO and wider team - in-person
About us
We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.
We are PERSONAL. We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.
We are UNAFRAID. We want to be the best to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do whats right even when its difficult.
Equal Opportunities
At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team. We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart. We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.
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