£60,000 - £70,000 plus 10% bonus and benefits
Reporting to
Head of Brand Campaigns and Strategy
Role Overview
The Marketing Manager – Dealer Marketing is a pivotal role within the marketing function, responsible for planning, developing, and executing dealer marketing strategies and communications that drive sales performance and ensure consistent brand representation across the UK dealer network. Working closely with the Head of Brand Campaigns and Strategy, and collaborating across Sales, Product, PR, and Digital teams, this role ensures that dealer partners are equipped with the right marketing tools, assets, and communications to engage customers effectively and convert leads into sales. The successful candidate will be the primary point of contact for dealer marketing, owning the relationship between the marketing team and the UK dealer network.
Key Responsibilities
Develop and manage the annual dealer marketing plan, aligning activity to national campaign priorities, product launches, and sales objectives.
Dealer Marketing Assets
* Create and maintain a suite of dealer marketing assets and toolkits – including digital, print, point-of-sale, and social media materials – that empower dealers to market effectively in their local areas.
* Manage and evolve the dealer marketing planner, providing dealers with a clear calendar of recommended activities, promotional offers, and campaign materials.
* Develop co-op and local area marketing (LAM) programmes that drive footfall, test drive bookings, and sales leads at a dealership level.
Dealer Communications
* Serve as the primary marketing contact for the UK dealer network, building strong working relationships with dealer principals and marketing contacts.
* Produce and distribute regular dealer communications including bulletins, newsletters, and briefing documents covering new campaign launches, available assets, and key brand messages.
* Plan and deliver dealer webinars and marketing briefings to ensure the network is fully informed, aligned, and equipped ahead of key campaign and launch moments.
* Maintain and develop the dealer marketing portal, ensuring materials are easily accessible, up to date, and clearly organised.
Campaign Management & Execution
* Lead the end-to-end delivery of dealer-facing campaign activity, from briefing creative and media agencies through to execution and performance review.
* Collaborate with the wider Brand Campaigns team to ensure dealer marketing is fully integrated with national brand campaigns and product launch activity.
* Oversee the production of localised and regional campaign assets, working with agency partners to adapt national creative for dealer use across digital, social, print, and out-of-home channels.
* Ensure all dealer marketing activity adheres to Visual Identity guidelines and maintains consistent brand standards across the network.
Product Launch Support
* Plan and execute the dealer marketing element of all new product launches, ensuring dealers receive timely, compelling, and practical marketing support.
* Develop launch toolkits, event-in-a-box materials, and supporting content to enable dealers to activate product launches locally and effectively.
* Brief and manage agency partners to produce dealer-specific launch assets across all relevant channels.
Performance Analysis & Reporting
* Monitor and evaluate the effectiveness of dealer marketing programmes, using data and insights to continuously optimise activity and maximise ROI.
* Track and report on key dealer marketing KPIs, including lead generation, campaign engagement, and material usage across the network.
* Prepare and present regular performance reports and recommendations to the Head of Brand Campaigns and key internal stakeholders.
Budget Management
* Manage the dealer marketing budget, ensuring spend is planned effectively and delivers strong return on investment.
* Oversee agency and supplier relationships, managing costs, contracts, and deliverables in line with agreed budgets and timelines.
Key Results & Deliverables
* Dealer network fully equipped with timely, on-brand marketing assets and tools across all channels.
* Dealer marketing campaigns that generate measurable sales leads and contribute to national sales targets.
* High-quality, consistent dealer communications that keep the network informed, engaged, and aligned with brand priorities.
* Successful execution of dealer marketing support for all product launches, achieving engagement and lead generation targets.
* Actionable monthly performance reporting that informs strategic decision-making and continuous improvement.
* Strong working relationships with dealer network contacts built on trust, responsiveness, and clear communication.
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