Content Marketing Manager, West Midlands
Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a successful track record in the automotive aftermarket. The Content Marketing Manager role is part of their European operation, based in Cologne. They offer a diverse working culture that rewards achievement and values going the extra mile.
As a Content Marketing Manager, you will develop and execute content marketing strategies for Europe to increase brand awareness. Fluency in both German and English is required. The role offers a competitive salary, bonuses, and opportunities for recognition.
What’s in it for you?
* Salary: €58,000 to €75,000 plus 10% bonus, depending on experience
* Perks: Subsidised transport or free parking, gym pass, 30 days holiday, pension, free drinks and snacks
* Work Arrangement: Hybrid model, with in-office work Monday to Wednesday and optional remote work Thursday and Friday
Requirements:
* Proficiency in German and English; additional European languages are a plus
* Experience in content marketing, including content creation, strategy, and performance analysis
* Excellent writing, editing, and proofreading skills
* Knowledge of SEO and content optimisation
* Strong project management skills
* Data-driven mindset with analytical skills
* Understanding of digital marketing trends and emerging technologies
Responsibilities:
* Collaborate with teams to develop content aligning with brand and business goals
* Create engaging content such as blogs, articles, whitepapers, case studies, and social media posts
* Research industry topics to develop thought leadership
* Target content to automotive industry audiences
* Identify content repurposing opportunities
* Manage relationships with PR and creative agencies, partners, and journalists
* Work with digital marketing to optimise content for SEO and increase organic traffic
* Maintain editorial calendars for timely content delivery
* Localise content campaigns primarily in DACH and the UK, and other European countries as needed
* Analyze content performance metrics to inform strategy
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