Your new company
My client is a local not‑for‑profit organisation providing supportive living and care for older people. Its focus is on creating a safe, community‑minded environment that promotes comfort and independence. After some local expansion, we are looking to support them in growing their awareness in the local community by recruiting a Community Liaison to raise their profile through PR, Events and Social Media as well as physically getting out-and-about within the local community.
Your new role
As Community Liaison, you will hold a varied role helping to raise brand awareness in the local area. You will be responsible for all external events in the local communities of the Farnham and Reading areas, proactively reaching out to relevant organisations to arrange the charity's attendance at local events and community activities, to promote visibility of the charity's work. You will help to coordinate event marketing, and contribute to campaigns to build awareness of the charity and its services, including posting on Social Media, creating compelling press releases, news stories, and other marketing activities. You will take an active role in reaching out within local communities to establish ways to grow local visibility and get involved in community events and activities - including public speaking.
As part of a small team, you will work closely with the Marketing Manager and Community Liaison for Surrey and your responsibilities will be varied across community relations; seeking and creating PR opportunities, including news stories, supporting the marketing and recruitment into their volunteer programme, fundraising, and event coordination. This will require travel across Farnham and Reading, and occasional weekend work (time off during the week in lieu).
What you'll need to succeed
You could have a background in Events or PR, Fundraising, or perhaps even Business Development. We are seeking someone with the confidence and willingness to pick up the phone and engage with relevant people within local communities, as well as organising and attending events, speaking to members of the public and proactively building awareness of the charity's good work and services. You will have strong copywriting skills, and whilst you don't need previous PR experience, you will need to be willing to write news stories and make approaches to local media to gain coverage for the charity in the local press. An ideal background would be a mix of events, Social Media and communications, but with core requirements in event organisation, written skills, and people-facing/customer service, the charity is open to different backgrounds if you possess the core attributes required to be effective in the role. You must be a driver with access to your own transport as the role will require travel between care homes and local community events.
What you'll get in return
You will receive a full-time annual salary of up to £35,000 plus benefits including pension scheme, life assurance, Blue Light Card, and 28 days' holiday, rising to 33 in your second year. You will be based out of locations in either Farnham or Reading (depending on what is most convenient for you), but you must have your own transport and be able to commute to all locations regularly. Occasional weekend work will be required, and the role requires an on-site and community-based presence. Therefore, there are not a lot of opportunities for home working.
What you need to do now
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