Tesco UK • Shire Park, Welwyn Garden City, Hertfordshire • Permanent • Apply by 21-May-2026
Join the Home and Clothing Brand & Marketing team in a role where creativity meets commercial impact. As an Assistant Brand and Proposition Manager, you'll play a hands‑on role in bringing brand strategies to life and shaping propositions that drive real business growth.
Working closely with the Brand and Proposition Manager and a wide range of cross‑functional teams, you'll turn customer insight into inspiring ideas, help build compelling brand concepts, and ensure our brand shows up consistently and brilliantly at every customer touchpoint.
This is an exciting opportunity to get involved in high‑profile projects, contribute to strategic planning, and gain practical experience across the full 6Ps — Product, Packaging, Price, Place, People, and Promotion — making it an ideal role for someone looking to grow their career in brand and proposition development.
What is in it for you
* Annual bonus scheme of up to 10% of base salary
* Holiday starting at 25 days plus a personal day (plus Bank holidays)
* 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
The above information is a shortened summary, refer to our policies for full details
Responsibilities
* Supporting the development of strategic brand plans and growth pipelines for Home & Clothing categories.
* Assisting in creating insight‑led concepts and propositions that deliver on the strategic plans.
* Collaborating with Product, Packaging, Design, and Marketing teams to ensure propositions are brought to life effectively and in line with brand guidelines.
* Turning customer insights into action by supporting the development and launch of new product concepts and propositions.
* Working with Product teams to ensure alignment across the 6Ps and adherence to critical timelines.
* Helping monitor customer and market metrics, identifying trends and opportunities to inform future brand strategies.
* Coordinating with cross‑functional teams and external agencies to support the implementation of brand initiatives.
* Preparing materials and reports to share best practices and ensure plans are relevant and adaptable across Tesco Group markets.
* Managing key project deliverables, timelines, and budgets in collaboration with the Brand and Proposition Manager.
* Following Tesco's Business Code of Conduct, always acting with integrity and due diligence.
Required Operational Skills
* Understanding of how to turn customer insights into compelling propositions.
* Familiarity with proposition development across the 6Ps.
* Basic knowledge of brand strategy and innovation processes.
* Strong project management skills, with attention to detail and timelines.
Required Experience
* Some experience in a brand or marketing‑related role, ideally within retail or FMCG.
* Exposure to working with cross‑functional teams and managing stakeholder relationships.
* Basic commercial understanding and experience with data or insights.
* Collaboration with external agencies or creative teams is a plus.
* Strong communication and collaboration skills.
* Customer‑focused, with an enthusiasm for brand and marketing innovation.
#J-18808-Ljbffr